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Marcos is a Product Designer at Quipu. This function requires taking important decisions before tackling the visual part of new features. The multi-step process consists of structuring and simplifying the product, talking about it with the potential users and, finally, making it look good.

Recently, Marcos became Project Manager, on top of his design work. He is in charge of coordinating a brand-new key feature in Quipu, the All-In-One project. This challenge allows for cross-functional cooperation between the different teams in the startup.

The multi-step journey of a Product Designer

According to Marcos, it is very difficult to fully describe what his job consists of. People usually think the design is just about making things pretty. But this part is just the final step of a long journey.

“To create a beautiful thing, there are a 1000 decisions to think about.”

Structure

First of all, the product designer needs to fully understand the goal of a particular project. It is important to investigate what the users are expected to accomplish with the product to make all the structural and functional decisions. To meet the users’ expectations, he needs to take into account what they want to achieve and how to interact with them.

“These decisions are more about “How does it work?” and not “How does it look?”

Simplify

Secondly, once the structure is established, it is time to make it clear and easy for users. This means structuring the information and interactions, and deciding what is going to be shown on particular pages.

“If you make the right choices, your visual design is gonna be easy. Because in the end, the simplest things are usually the prettiest.”

Communicate

Thirdly, it is important to focus on the language. The design is not just about layout, it is also about content and exchange of information, this is why the product designer needs to figure out how to talk to the users.

“If you have a beautiful design but the wrong words, it will confuse the user.”

Make it pretty

Once these steps are covered, the product designer can tackle the visual part. Visual design and launching things are the moments Marcos enjoys the most. Once all top decisions are made, it is time to make it look beautiful.

“I enjoy it the most, it is more relaxing and visual. We all worked together, we like this, let’s make it beautiful.”

Successful cross-department communication with the engineers

Marcos is working with the engineering team every day to anticipate potential issues in his design work. The engineers see the whole process and investigate if it is possible with the technology they have. If it is not, Marcos can see the limitations before finishing the design thanks to this real-time feedback. This collaboration allows him to have more control and visibility.

Marcos’ everyday life at Quipu

What Marcos likes the most about his job is the team he is working with every day. According to him, they are really fun to work with, and they are committed to move fast and don’t waste time. They focus on things that are going to impact consumers and the business. Want to get to know the team better? Meet Judith and Ana!

These are the things that Marcos likes about working in a startup: the team can move faster. He also likes the fact that you have more control of the project, more freedom and more impact on the organization, the product and the decisions that are made. This is the reason why Marcos has always worked for a startup, including one located in Silicon Valley. Discover his journey from Spain to Silicon Valley in our podcast.

“In Quipu, your opinion is one out of 20. In a company of 3000 employees, your opinion is one out of 3000. Here, even if you don’t end up with what you wanted to do, you have been heard, your opinion has been considered.”

All-in-One Project Management

The new “All-in-one” product allows a new structure in Quipu which aims to create cross-functional teams with employees from each department. Therefore, each team can benefit from the talent of Design, Sales, Engineering, Success, etc. In the past, it felt that the team was fractionated, there was a lack of information between each department. This multifunctional team structure has worked really well, allowing employees to see the bigger picture by taking into account every perspective.

Marcos started experiencing the function of a Project Manager with this new project. For this to be a success, Quipu needed people to lead those multi-functional teams. Today, on top of his design function, Marcos has the responsibility of coordinating all the people in the team. For him, this means listening to everyone and trying to find out what the best solutions are.

The launching of this project is one of his best memories in Quipu. This is a complete change of the business model Quipu has had for the last 4 years. It was a very important moment because they worked a lot together.

“It felt like a real team effort, it feels great to have built something together.”

Another good memory he has in Quipu is the Oscar Party, that he helped prepare and presented. That night, he won the Oscar of “the most stylish person of the office”.

To sum up, Marcos chose the three following words to best describe Quipu: Young, Committed, and Brave.

If these 3 words match your job expectations, join our team!

 

 

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W.

What to remember from Startup Grind 2019 Barcelona Edition?

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On the 8 and 9th of April 2019, the city of Barcelona welcomed the international Startup Grind conference bringing together entrepreneurs, startup founders, CTOs and techies; to network, share ideas and build expertise. The team of itnig was present at the event and had the pleasure to meet many people, find out about new business opportunities and enjoy the experience Startup Grind provided.

 
 
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The Event opened with the welcoming speech of Alex Rodriguez (Startup Grind Regional Director and CEO of MarsBased), soon followed by the interesting presentation on the Singularity Principles Applied to corporate business by Guayente Sanmartin (Vice-President and General Manager at HP) and the debate between Alex Rodriguez and Carlota Pi (Co-founder of Hollaluz) considering the development of bootstrap companies to fight the incumbents.

Laura Urquizu (the CEO of Redpoints) discussed with Vivien Magyar (Content Creator at Barcelona Startup News) about the growth of Redpoints since it’s launch (back in September 2014) and the use of technology innovation to grow the customer’s reach.

At itnig, we know really well about Laura’s story as she took part in the 59th episode of our podcast Startup Inside Stories.

Watch our podcast to find out more about how she grew RedPoints from 1 to 10 Million € in Annual recurrent revenue.

 

Laura mentioned that after the many years working as a board member in several companies, she decided to use her expertise to start her own company and grow an outstanding enterprise.

When asked by Vivian Magyar to comment on her leadership style, Laura mentioned that in such a fast-growing company like Redpoint, you don’t have the time to lose time. She considers crucial to trust her team and delegate the right tasks without having to think it twice. Laura outlined how crucial it was to align and trust your team. She envisions Redpoints’s team as very active, engaged and focused.

She shared with us how once it took her more than 8 months to find the right person to work within the team, as she wanted the perfect fit without having to make compromises.

Considering female leadership; Laura mentions that in her journey she never saw herself as a victim struggling but as someone trying to follow a very successful career. She mentioned that women should feel like they can and that they must fight in order to achieve what they want. To end the conversion on a serious note, she recognises how social media spreads superficiality among the young generations and considers that we should be focused on spreading good stuff with profound positivity and values.

This very interesting and productive morning was followed by a coffee break rich in networking, knowledge and new faces.

Mid-day conversations were focused on the venture capital and foreign investments in Barcelona and on the innovation debate between Jorge Herrero (Innovation and New Business Development, director at eBay) and Erik Brieva (CEO at Strands, President at BCombinator and 22@Entrepreneurs).

This long morning, took an exotic turn when the CTO of Zinio, Sergio Gago shared with the public how he travelled the world while building a business as a software developer. Sharing the difficulties of enjoying life, working away from the office while trying to scale a business.

 
 

Credit: The New Barcelona Post



Many discussions took place during the rest of the day around 3pm, It was appreciated to hear from the expertise of Eduardo Manchon explaining what made him the ‘’Grandfather of Spanish Startups’’ when he sold Panoramio to Google. Currently CEO of Mailtrack, Eduardo considers himself working within a marketplace of data-robbers and ‘criminals’ where scaling can be challenging. His Chrome-Extension is built on top of Gmail which makes it a sort of time bomb company in the case where Gmail would stop being the mailing empire it is today.

 

 

At the end of the afternoon, Startup Genome made their entry presenting their expertise considering Barcelona’s Startup Ecosystem, this is what we got out of it: 
-Our city is highly connected between founders engaging higher startup performance. Barcelona was compared to a big neighbourhood where all founders know one another and where there is a real positive and engaging ecosystem. 
-The number of hours investors are dedicating to startup development as highly grown in the last couple of years and the interaction between founders of our city and international hubs has highly increased, impacting how fast Barcelona’s startups are scaling. 


J.F. Gauthier noted that Globally focused startups which have 50% of their customers abroad, tend to scale 2.1 times faster than nationally or locally focused enterprises; concluding that your revenue could potentially be doubled if you focus on the global market. 
She used the example of Stockholm, being smaller than Chicago but yet having the highest rate of Unicorns per startup in the World; concluded by the link between their Global Connected and their growth. 
Barcelona could soon be following the example of Stockholm as it’s Global Marketing Reach went from 24% to 40% between 2017 and 2019.
The outstanding presence of Smart Cities, gaming and Biotech technologies were also considered making Barcelona a clear European benchmark for entrepreneurship and startups.

 

2019’s edition of Startup Grind finished by the debate between Shruthi Chinladur (Leading EMEA at Criteo), Scott Mackin (CCO, OneCowork) and Juan Margenat (Co-founder and COO at Marfeel) discussing the importance of sales within startups pointing out the need to face customers, the need for feedback and a clear understanding of the customer’s experience.

 

To conclude, StartupGrind Barcelona was once again a great meet up for techies, startup founders and entrepreneurs that want to innovate and make the world a better a place. Thank you to Alex Rodriguez for the experience and all the hard work put into the organisation of this event by everyone involved.

 

See you next year!