Designer, Investor & Friend Marcos Medina tells us about his journey from a graphic design school to working at startups in Silicon Valley and now moving back to Barcelona.

Bernat Farrero, CEO at itnig and Jordi Romero, CEO at Factorial speak with Marcos Medina about his own personal story, how he grew as a Designer and his perspective on different startups and working life. Listen to our podcast on Youtube, iTunes or iVoox.

“Right out of the professional design school, a professor ‘hired’ me as I knew about Macromedia flash, at a small local company close to home at the beginning of 2000. 15 years ago that’s where I met Pau Ramon, CTO at Factorial, we worked on Websites in Flash — something that today is hard to imagine.”

Marcos then moves from Barcelona to Galicia for love and after having gained a few years of work experience, sets out to work freelance. Through Codegram and other clients, he gets to know Redbooth, at that point still called Teambox. “Teambox is a project management tool, a software to manage projects with your team, all working for the same goal. Instead of back and forth emails one team can use one workspace and organize their different contributions around a goal or task. All of the conversations where going on in a task — combining project management, action driven context with social parts of water cooler talk.“

“After three years at Redbooth, and a move back to Barcelona, I start not to feel as at ease as I felt at the beginning. We arrive at the point where the founder leaves, the team changes and I upload my CV by chance to bridge program, a program I found through Twitter. This is where Asana reaches out to me.”

Asana at that time was a direct competitor to Redbooth, funded in Silicon Valley, by one of the Facebook co-founders and another Product centered co-founder, himself ex Googler.

At the beginning I started the recruitment process out of curiosity, to see what they do in terms of design, what their team looks like but the thing got serious.

Learn more about his work at Asana, what the day to day was like and what he as a designer was set out to achieve: “Four years at Asana, starting out with a more fresh vision, with lots of information from the competitor which I could not reveal until the non-disclosure expired. Working at Asana was being part of a big family, lots of friendship, social life with employees. Healthy food, free yoga, a budget for each person to set up their ‘office’ — that was a new approach for me.”


Listen to our podcast to learn more about Marcos Medina’s journey and his perspective design and the difference on working in the Silicon Valley and in Barcelona. Learn more in this Podcast in Spanish on our Youtube channel, listen to it on iTunes or enjoy it through iVoox and subscribe to our newsletter to stay always up to date.


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T.

The story of Nitya’s vocation and dedication for Sales

A Sales profile detected in the Administration department

 

Nitya, Sales Manager in Quipu, has more than 20 years of experience in Sales. She started working very young, as she wanted to be independent as soon as possible. Thanks to her parents, both entrepreneurs, she started doing some administration and accounting very young, helping them in their daily tasks.

But her vocation for Sales was actually born a few years later, while she was working in a real estate agency. Although she was in charge of the administration, she succeeded in selling flats to the clients. This is the reason why she was offered a position in the Sales area in order to benefit from this potential. And here started her career in Sales.

Nitya’s passion for Sales

Today, Nitya has a passion for Sales. She likes being in contact with the clients since the beginning in order to create trust, listening to them and empathizing with them. For Nitya, it is important to understand the clients’ needs to know how to help them using the product she sells. Because if a client does not have the specific needs to be fulfilled by the service offered, they won’t buy it. A seller has to know what he is selling to know who and how he can help, because this is the final satisfaction: closing a deal by helping a client in his business.

A lonely but experienced start in Quipu which led to a team management

Nitya had the opportunity to develop her career in Sales in different firms. This is how Nitya arrived in Quipu with more than 20 years of her professional life dedicated to Sales in SMEs, more precisely in the area of technology and B2B software.

When Nitya started in Quipu, two years ago, she was alone in the Sales department. She was in charge of all the SDR part (Sales Development Representative), she was finding and generating leads, obtaining visits, doing demos of the product, as well as all the follow-up part until closing the sale. Later, people started joining the team as the startup was growing. Today, Nitya is our Sales Manager and she is in charge of the team capturing new firms as potential clients.

Nitya’s definition of the perfect Sales profile

To be able to sell a product to the clients, it is important to have a particular profile. Nitya explained to us what are the most important characteristics according to her to be a perfect salesperson.  

The Sales profile is extroverted and curious. Someone cheeky and shameless who is not embarrassed to ask lots of questions and able to entertain the relationship with the clients through a follow-up. A good salesperson also needs to be able to control their frustration so that if you don’t sell you are not discouraged.

Then, it is important to be flexible and to be able to adapt yourself. However, being able to express yourself and to share your opinion is also important. It is crucial to be able to learn and unlearn, and these are two things totally different according to Nitya. Every person can learn from anyone : juniors, seniors, interns and colleagues from any department.

“There are some things that look good to me, but maybe they aren’t. Sometimes there are new things better than the old ones, and we need to be able to change.”

 

Her daily life in Quipu

Once the acquisition team found people with the needs we cover or people who are looking for our services, these potential clients go to the Sales Team, and a Sales Development Representative listens to them and tries to get to know their business and needs. The aim is to teach them how the software works.

 

Nitya has lots of memories in Quipu. One of her best memories, although, is her first sale. Every time they close a sale, they celebrate it and communicate it to the others by ringing the bell. This is such a satisfaction for her because the whole firm learns of the good news and applause fills the room. She also remembers the first time she called the clients to talk with them about the product, her first demo, etc. Although it was a lot of pressure, it is now a good memory for her.

“In a startup, you have plenty of memories, and they are really good.

This is not a monotonous job, you are in contact with all the teams of the startups.

Things happen every day, this is nothing boring.”

 

As a Sales Manager, Nitya has to make sure the whole Sales Team has all the tools needed to develop the business. Everything needs to be 100% clear so the Sales Team can work. They need to know the pitch to tell to the clients, theirs needs, etc. Individually, they try to achieve common goals.

When Nitya was asked to describe Quipu in three words, she answered that, above all, “eQuipu” is the most important for her.

 

“I could say words like technology, simplifying, etc. But these words you can also find them in many other firms. For me the most important in eQuipu is the energy, vitality, movement, connection, etc.”

 

If you are eager to develop your career in the Sales department of a growing startup and to join this Sales Team which is facing new challenges every day, apply here!