There is always a moment in my daily life at itnig when a startup asks for a video. Sometimes it’s an ad, sometimes an event, sometimes it’s just a tutorial, but no matter what it is, it comes with the need of creating a sound that represents the company and can be played at the start of the video along with the appearance of their corporate logo.
This short sound must represent their essence, it has to have their DNA reflected somehow: a representation of their values, their culture or maybe even something related to their name or logo. It is mainly an artistic process that requires inspiration but in some cases the startup name and culture is geeky enough to allow some rational thinking into the music composition process. Last week I crafted the sound for our startup Factorial, inspired by the mathematical operation their name represents.
Assigning values to notes and choosing the first note
Putting a mathematical operation into sound requires a bit of imagination as well as a set of rules to get started. The first step was assigning values to notes. I decided to assign C4 the value 1. It is the middle key in a piano and also the middle C according to the International Pitch Notation so it seamed and appropriate value for that key.
Now we had to decide which factorial operation to represent. That is, choosing an x to which we would perform x! and represent it. Being the startup name Factorial and given that it starts with an F, it made sense to perform the operation on F4, the first F we would find after C4.
Performing the n! operation
Now that we had chosen to start at F4 we just had to assign notes to the operands in the operation and put them in the score.
4! = 4*3*2*1 = F4 E4 D4 C4
Now we had a simple downwards scale without much musical interest but how could we enrich the melody and still make it part of the factorial operation?
Making the middle operations sound too
As we manually start to calculate the factorial operation of a number and before we get the result, we obtain partial operands that are part of the process. How would the melody sound if we added those partcial numbers to the score?
The size of the partial operands makes the need to place them on a staff above obvius. Also because of the sequentiality of the operation we put the partial operands once we have been able to obtain the result, that is after the first note and while the second note is playing.
The first partial operand is obtained after multiplying F4 and E4 wich is the same as 4*3 which equals 12 that represents a G5 if we check the keyboard note to number assignation.
F4 * E4 * D4 = G5 * D4 = 12 * 2 = 24 = E7
If we keep calculating we obtain the note E7, which is the result of multiplying F4 * E4 * D4.
Finally, we obtain the same E7 after multiplying the previous result by C4, which has the value 1.
If you are curious to listen to how this mathematical representation of the factorial operation sounds like, play the video below.
Podcasts are a great way to discover new subjects and new people. Whether you are a tech lover or an entrepreneur, bellow you will discover podcasts for entrepreneurs you should – without a doubt – listen to.
« Masters of Scale »
with Reid Hoffman
The host:Reid Hoffman decides to turn to the corporate world instead of pursuing a university carrier. He worked for Apple, Fujitsu for then starting his own business: SocialNet and left it in 2000 to join Confinity. Confinity gives life to Paypal after fusionning. Finally, in 2003, Hoffman co-founds LinkedIn. He is Master of Scale’s host.
About: The podcast welcomes some of the greatest entrepreneurs. You will discover throughout the talk how they managed to take their companies from 0 to a lot of zeros. You can listen to Masters of Scale’s special guests like Mark Zuckerberg (Facebook), Selina Tobaccowalla (Evite), Brian Chesky (Airbnb) or Nancy Lublin (Crisis Text Line). Must-hear: one of the top tech podcasts for entrepreneurs.
with Christina Warren, Simone de Rochefort and Brianna Wu
The hosts: Christina Warren started as a Freelance Writer. Then, she worked at Mashable as a Senior Tech Analyst and Tech Correspondent and ended the journey at Microsoft as a Senior Cloud Developer Advocate. About Simone de Rochefort, she is Senior Video Producer and co-host of The Polygon Show. Brianna Wu founded her first startup at the age of 19, Giant Spacekat. She was Head of Development at the time. She is now running for US Congress.
About: In this podcast, you will discover three passionate women and their “geek conversation” as they like to call it. No guest speakers, but you will be able to listen to a panel of tech subjects from Apple to Comics, you will not be disappointed.
The host:Jason Calacanis starts as an internet industry journalist in New-York. In 2003, he co-founded Weblogs, Inc and then a few years later he joined Sequoia Capital, launched the web directory Mahalo. He also founded ThisWeekIn.com. Furthermore, he created This Week in Startups podcast and a startup named Inside.com. Finally, he was part of the creation of the Sydney Launch Festival.
About: Either you are looking to start your own company, or you are a successful entrepreneur, or you just love technology, this podcast will give you a peek to the entrepreneurship world. You will hear stories of all kinds! On his website, you will also find his events and some research on transportation, healthcare and more. This is one is part of the tech podcasts for entrepreneurs not to be missed.
The host:Kara Swisher is an American journalist specialized in the technology industry. She first started to work for an alternative newspaper in Washington for then working for the Washington Post. She wrote articles for the Wall Street Journal and New York Times and wrote her own books. Finally, in 2014, she created Recode, a website dedicated to the latest technology news. In 2015, she initiates Recode Decode.
About: The weekly podcast welcomes tech experts and great entrepreneurs. They review how they got there, what’s on their mind about the current industry and what they would improve or create. Her recent guests were Elon Musk (Tesla CEO), former Secretary of State Hillary Clinton and Mark Zuckerberg.
Listen to the podcast: Apple Podcasts, Google Podcasts, Spotify, Stitcher, and TuneIn
« K Fund PodKast »
with Jaime Novoa
The host: Jaime Novoa’s background is quite diverse. He is a writer and an investor, but he also worked in data analysis and social media analysis. In 2014, he founded Novobrief, a newsletter for startups. Then, in 2016, he becomes an investor at K Fund and he founds, in 2019, Dealflow, a weekly tech newsletter.
About: The podcast discusses startups, entrepreneurs and Venture Capital. You will discover enterprises and their story. From data science, unicorns or digital platforms, you sure will find more than one interesting podcast.
Listen to the podcast: On their website and Soundcloud
« Clockwise »
with Dan Moren and Mikah Sargent
The hosts:Dan Moren is an active author and writer as well as podcaster. He was a Senior Editor at Macworld. Today, he hosts two podcast shows: Clockwise and The Rebound. As for Mikah Sargent, he started as a Website Designer and Developer for then switching as a Senior Editor at Newsy. He now hosts few podcasts such as Clockwise on Replay FM or on TWiT.tv.
About: The weekly podcast discusses technology and welcomes each time 2 special guests. For 30 minutes, they address 4 topics where all four speakers get to elaborate on the matter, highlight the issues and expose their thoughts.
The host:Bernat Farrero starts his career as a Developer. In 2009, he founded Itnig, a startup ecosystem that organizes entrepreneurship events. They also have a coworking for startups, a podcast and a fund for early-stage projects. Furthermore, he is a Founder of Factorial, Quipu and Camaloon. He is also a Board Member of Playfullbet, GymForLess and Parkimeter. Finally, he hosts Itnig’s weekly Podcast.
About: The podcast welcomes every week a new guest. If you wish to learn from successful entrepreneurs, you are on the right platform. The discussions turn around Technology and its industry. You will come across guests like Carlos Pierre (Badi), Vincent Rosso (BlaBlaCar) or Oscar Pierre (Glovo).
You can subscribe to their newsletter if you want to receive the podcast’s link every Monday.
Whether you are at an early stage of your project, an investor or you are just curious, these podcasts for entrepreneurs give you the opportunity to be updated on tech and business news. Also, you get to learn from successful international entrepreneurs, which can definitely be very useful for your business.