There is always a moment in my daily life at itnig when a startup asks for a video. Sometimes it’s an ad, sometimes an event, sometimes it’s just a tutorial, but no matter what it is, it comes with the need of creating a sound that represents the company and can be played at the start of the video along with the appearance of their corporate logo.

This short sound must represent their essence, it has to have their DNA reflected somehow: a representation of their values, their culture or maybe even something related to their name or logo. It is mainly an artistic process that requires inspiration but in some cases the startup name and culture is geeky enough to allow some rational thinking into the music composition process. Last week I crafted the sound for our startup Factorial, inspired by the mathematical operation their name represents.

Assigning values to notes and choosing the first note

Putting a mathematical operation into sound requires a bit of imagination as well as a set of rules to get started. The first step was assigning values to notes. I decided to assign C4 the value 1. It is the middle key in a piano and also the middle C according to the International Pitch Notation so it seamed and appropriate value for that key.

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Piano keys, notes and assigned values

Now we had to decide which factorial operation to represent. That is, choosing an x to which we would perform x! and represent it. Being the startup name Factorial and given that it starts with an F, it made sense to perform the operation on F4, the first F we would find after C4.1_XXstZcEGfSkP4fOQiouJdA.png

Performing the n! operation

Now that we had chosen to start at F4 we just had to assign notes to the operands in the operation and put them in the score.

4! = 4*3*2*1 = F4 E4 D4 C4

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Now we had a simple downwards scale without much musical interest but how could we enrich the melody and still make it part of the factorial operation?

Making the middle operations sound too

As we manually start to calculate the factorial operation of a number and before we get the result, we obtain partial operands that are part of the process. How would the melody sound if we added those partcial numbers to the score?

The size of the partial operands makes the need to place them on a staff above obvius. Also because of the sequentiality of the operation we put the partial operands once we have been able to obtain the result, that is after the first note and while the second note is playing.

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The first partial operand is obtained after multiplying F4 and E4 wich is the same as 4*3 which equals 12 that represents a G5 if we check the keyboard note to number assignation.

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F4 * E4 * D4 = G5 * D4 = 12 * 2 = 24 = E7

If we keep calculating we obtain the note E7, which is the result of multiplying F4 * E4 * D4.

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Finally, we obtain the same E7 after multiplying the previous result by C4, which has the value 1.

Final result

If you are curious to listen to how this mathematical representation of the factorial operation sounds like, play the video below.

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T.

The story of Nitya’s vocation and dedication for Sales

A Sales profile detected in the Administration department

 

Nitya, Sales Manager in Quipu, has more than 20 years of experience in Sales. She started working very young, as she wanted to be independent as soon as possible. Thanks to her parents, both entrepreneurs, she started doing some administration and accounting very young, helping them in their daily tasks.

But her vocation for Sales was actually born a few years later, while she was working in a real estate agency. Although she was in charge of the administration, she succeeded in selling flats to the clients. This is the reason why she was offered a position in the Sales area in order to benefit from this potential. And here started her career in Sales.

Nitya’s passion for Sales

Today, Nitya has a passion for Sales. She likes being in contact with the clients since the beginning in order to create trust, listening to them and empathizing with them. For Nitya, it is important to understand the clients’ needs to know how to help them using the product she sells. Because if a client does not have the specific needs to be fulfilled by the service offered, they won’t buy it. A seller has to know what he is selling to know who and how he can help, because this is the final satisfaction: closing a deal by helping a client in his business.

A lonely but experienced start in Quipu which led to a team management

Nitya had the opportunity to develop her career in Sales in different firms. This is how Nitya arrived in Quipu with more than 20 years of her professional life dedicated to Sales in SMEs, more precisely in the area of technology and B2B software.

When Nitya started in Quipu, two years ago, she was alone in the Sales department. She was in charge of all the SDR part (Sales Development Representative), she was finding and generating leads, obtaining visits, doing demos of the product, as well as all the follow-up part until closing the sale. Later, people started joining the team as the startup was growing. Today, Nitya is our Sales Manager and she is in charge of the team capturing new firms as potential clients.

Nitya’s definition of the perfect Sales profile

To be able to sell a product to the clients, it is important to have a particular profile. Nitya explained to us what are the most important characteristics according to her to be a perfect salesperson.  

The Sales profile is extroverted and curious. Someone cheeky and shameless who is not embarrassed to ask lots of questions and able to entertain the relationship with the clients through a follow-up. A good salesperson also needs to be able to control their frustration so that if you don’t sell you are not discouraged.

Then, it is important to be flexible and to be able to adapt yourself. However, being able to express yourself and to share your opinion is also important. It is crucial to be able to learn and unlearn, and these are two things totally different according to Nitya. Every person can learn from anyone : juniors, seniors, interns and colleagues from any department.

“There are some things that look good to me, but maybe they aren’t. Sometimes there are new things better than the old ones, and we need to be able to change.”

 

Her daily life in Quipu

Once the acquisition team found people with the needs we cover or people who are looking for our services, these potential clients go to the Sales Team, and a Sales Development Representative listens to them and tries to get to know their business and needs. The aim is to teach them how the software works.

 

Nitya has lots of memories in Quipu. One of her best memories, although, is her first sale. Every time they close a sale, they celebrate it and communicate it to the others by ringing the bell. This is such a satisfaction for her because the whole firm learns of the good news and applause fills the room. She also remembers the first time she called the clients to talk with them about the product, her first demo, etc. Although it was a lot of pressure, it is now a good memory for her.

“In a startup, you have plenty of memories, and they are really good.

This is not a monotonous job, you are in contact with all the teams of the startups.

Things happen every day, this is nothing boring.”

 

As a Sales Manager, Nitya has to make sure the whole Sales Team has all the tools needed to develop the business. Everything needs to be 100% clear so the Sales Team can work. They need to know the pitch to tell to the clients, theirs needs, etc. Individually, they try to achieve common goals.

When Nitya was asked to describe Quipu in three words, she answered that, above all, “eQuipu” is the most important for her.

 

“I could say words like technology, simplifying, etc. But these words you can also find them in many other firms. For me the most important in eQuipu is the energy, vitality, movement, connection, etc.”

 

If you are eager to develop your career in the Sales department of a growing startup and to join this Sales Team which is facing new challenges every day, apply here!