In this edition, Podcast #32, Jordi Romero talk to Nacho Gonzalez Barros, who is typically introduced as serial entrepreneur, together with Juan Rodriguez, CEO at Camaloon and César Migueláñez, Product Director at Factorial. Nacho will share his story and experiences of launching and growing different businesses with us. Listen to our podcast on Youtube, iTunes or iVoox.

Nacho, what is your story?

I started in 1995 with one of the first ISP in Spain, called Intercom. I was 19 at that time and it was there that I saw how to start something. I got hooked and dropped out of my telecommunication studies. During this time at Intercom I was also very involved in the hiring process and really loved the part of finding talent. In this time about 100 selection processes went through me at the Intercom Group. This is where in 1997 I saw the opportunity to create Infojobs. We started with a technical co-founder and a business founder.

Actually we have had Albert Feliu and Javier Llorente as guests on our podcast as well!

Ah nice! Yeah, we’re all from the same family.

We spent a lot of years creating a company. Nowadays there is a lot of literature, but when we started out we had to learn as we went along. Infojobs went really well but that was just the start for me. When we sold Infojobs, I saw a new opportunity, the partners at Intercom trusted me and I set out to create Neurona, something like the Spanish LinkedIn, which I later sold to Xing, the German LinkedIn. Next I worked on Niumba, a web of apartments which was sold to Tripadivsor.

These three were the positive experiences but I have created a lot of failures.

There was Lincara — a social media platform focussed solely on the Spanish market. It was a disaster. Tuenti came along and we were not the best at executing. I was unfocused. We copied Friendster’s model but then Facebook came a long. Take a look at myspace and what happened when Facebook came along.

When you start, while trying the MVP, you can do other things but once you have traction you have to be all in, completely focused on the business.

Another example was Amigosfree, free dating site like plenty of fish. It’s the startup that had the most traction but we were missing a full time CEO. Dating creates recurrency, it’s a very attractive sector. And being free when Match and Meetic were paid was also a great advantage but here again the execution failed, I was doing too many things at the same time.

Now I am working on Mailtrack and it’s going very well — it’s a plugin for Gmail that adds a double check when your email has been read in Gmail. When somebody opens your email you are notified that the email has been read. We have 50 thousand customers with recurrent payments and are among the 100 extensions on the Chrome Appstore.

You’ve been working on Mailtrack for 5 years now. How does a product like yours evolve?

You put a pixel in the body of the email but technologically it’s incredibly complicated to create a product inside one of Google’s Apps. It seems really simple but technologically there is a lot of complexity behind it.

When you send an email with Mailtrack you add the statement ‘Sent with Mailtrack’ to the email. What part of growth comes from this virality?

About 45% of our growth is thanks to this virality.

Word of mouth is also important for us. There is a Wow effect upon seeing Mailtrack at work. Even people who are really into technology are surprised by this. It’s a very precise functionality nobody had worked on before.

In your past experiences there are either exits or companies that are closing. Mailtrack is going well but you haven’t sold yet. What is your plan?

The natural evolution is selling the company but we are not actively looking to sell, we are creating revenue. We have 2 million users and recurrent revenue — the most natural is that there is a CRM company in the US who sees this as a feature to their product. Not only valued by revenue and EBITDA but by the potential.

I don’t think of my company as my baby, I am a bit addicted to change.

Yes, so it seems. It seems like every 4 or 5 years you have a new idea.

I am really enjoying working on Mailtrack but the normal thing is that there will be somebody much better than me at scaling the company. I am much stronger at starting things and bringing them to revenues.

Do you do an autoscreening of your ideas?

Every time I am more rational and more of a realist when thinking about starting a project. Not obsessing about the solution but about the problem. Understanding the market, possible customers, talking to them. When I see that there is something that I need, that’s where I start with a project.

Dog fooding.

Yes, Infojobs was exactly this. I was a recruiter and I was going through 1000 of CVs so I really understood the problem other recruiters had. Now I am starting something related to hiring. I know the problem by heart. I see the problem and can visualize the solution.

I think before even starting to create a MVP you should go out talking to people to see if what you are thinking of is a ‘Must-Have’ or a ‘Nice to have’.

Fall in love with a problem before doing anything.

I think it’s important to recruit people close to you, early adopters, for a brain storming session about this problem and you really need to have a clear business models. There needs to be a clear business and you need to see that there is a space for you out there.


How are you going to start it?

Very cautiously as there is a lot of uncertainty. I am not going to raise capital but set out to better understand the market. Going from company to company to understand how they work, how they do recruitment and see if this solution could fit with their work style.


Listen to our podcast to learn more about Nacho’s plans for the future, how he sees the founder personality and what he thinks about the process of scaling a company. Learn more in this Podcast in Spanish on our Youtube channel, listen to it on iTunes or enjoy it through iVoox and subscribe to our newsletter to stay always up to date.

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W.

WHY YOU SHOULD CONSIDER A COWORKING SPACE FOR YOUR STARTUP

Your home office or a coffee shop won’t be enough!

Yes, we all know the tale about the guy who starts a small company in their garage or basement, has a brilliant idea and becomes the next Steve Jobs. It’s true, most successes have very humble beginnings. It’s also true that not all garage or basements are going to magically get you a successful business. They might work in the very (veeeery) early stages of your startup, but you can’t always meet a client at coffee shops, not to say your basement. 

A great, if not the best, solution is to find a coworking space. Coworking spaces have become very popular all over the world, either for freelancers or entrepreneurs and startups. 

Coworking spaces are not just big rooms with desks and chairs with high-speed wifi. The areas are made to be exciting places to work and improve your productivity.

As a startup, you need to find resources fast and affordably. More importantly, you’ll need motivation. This is why you should consider a coworking space. 

Here are some basic but amazing benefits from coworking spaces:

  1. Community

Joining a coworking means joining a community.  Being surrounded by other entrepreneurs, freelancers and talented independent people is without doubt a one of the best features of a coworking.

Motivation is key when starting a new project and trying to develop your own business. The road will get though and you’ll appreciate other entrepreneurs’ vision and support! Other workers’ feedback can be very useful to improve your service/product before trying to sell it to the world. 

  1. Networking, networking and…networking!

As a startup, you’ll be looking for networking opportunities. Most coworkings host professionals from different kind of industries, which can open up many doors for you and your business. Not all coworking spaces are about networking, some of them prefer to have a quiet individual work environment, so as a startup you have to make sure to choose a coworking with networking opportunities.

At Itnig, for example, we love to share ideas and support other entrepreneurs. Don’t be shy, some of the other coworking tenants can bring great business opportunities, or even become new clients (and friends)! 

  1. Budgetfriendly

As entrepreneurs (or people for that matter) it’s very important to understand the importance of money, more specifically: budget. Tight budgets call for smart spending. Coworkings are usually budget friendly, most of them offer different membership options depending on your startup’s needs and budget.

  1. Amenities 

A coworking provides you with everything needed to be as productive as possible. High speed internet connection, printers, conference rooms and COFFEE. Some coworkings even plan afterwork activities and events to make it all more fun! As a startup, a coworking space is your best chance at having all the basic amenities but also the fun ones, like a ping pong table or a nice chill out terrace. 

  1. Happy clients

As you grow and have more clients, it can get messy if you keep meeting them in coffee shops. Coworking spaces offer office services such as conference rooms. That way your meetings will be more professional and comfortable for everyone. 

Barcelona is a city full of coworkings of every kind! Our Itnig community keeps growing, we now have up to 20 startups such as Andjoy, Classlife, Factorial and Freeverse, all under the same roof. We have afterwork activities and we also plan different kinds of events open to anyone interested in marketing, tech stuff, entrepreneurship and design. Our space is about 2.100m2 with up to 800m2 of conference rooms, events space, ping pong and fun activities. 

There’s also  wifi, endless coffee and talented people. Join us!