In itnig’s Podcast #27 Bernat Farrero, CEO at itnig, Jordi Romero, CEO at Factorial and César Migueláñez, Product Director at Factorial speak with Alexis Roig entrepreneur in China about how he got started and the challenges and opportunities he faces on a day to day basis.

Summing up 9 years of living in China in terms of bureaucracy, local partners, recruitment of talented team members, cultural differences and the effects of pollution.

Before moving to Shanghai I was living in France. Little decisions bring you to new places. To me, European culture felt pretty similar once you learn the language. So, after a time in France I was looking for something new, a cultural challenge. And in that sense China, Shanghai really seemed like a personal and professional challenge with huge opportunities for business and technology.

I moved to Shanghai initially working for a French company — and I arrived there without knowing anything. If you have something entrepreneurial in you, China is contagious. It has another rhythm, everybody has another company, side projects. In the first year I started with my own personal project while working at the company.

What kind of projects did you start?

We started out with Food & Beverage products that were innovative at that time. Later I dedicated myself to education, developing collaboration between Europe and China and now lately consulting projects in technological diplomacy. International relation paired with science, innovation and technology.

In general, Chinese don’t cook at home, most people eat out. So we launched a restaurant with mediterranean/ catalan cuisine. Far away from technology, this was a very interesting project.

How do you create business in China?

If you are thinking more about the bureaucratic aspect it’s not easy: As foreigner there is a format to follow, a lot of regulation and norms for taxes and recruitment. These rules for foreigners differ from rules applied to Chinese businesses.

And it’s not just bureaucracy — you need a new approach to everything.

Chinese internet is another world.

You’ll have to think of other ways of doing business — Amazon Web Services, Google Apps, GitHub …. you won’t be able to do business as usual and have to find new ways. When you want to start in China, you’ll need maximum humility and you should look at it as if it were your very first project.

What is the work culture like?

For me as entrepreneur this is probably the hardest challenge. Talent lack, no team work, not much creativity — based in education system. You listen to the teacher but you never question his wisdom. No creativity, no critical thinking, no group work. This education system helps to keep up the system but it also means that China is lacking talent working in new areas of science and technology.

People are only children — this also has an implication on their behavior. In a family there might be six people who are looking after one child, all frustration, aspiration and expectations are focussed on one child. This child receives a look of pressure on what to do in life, whom to marry, where to work, if to buy a house or not…This also affects the way you look at work.

You ask somebody for an opinion — but it’s hard to get an answer.

This is generalizing of course, stereotypes. Now the trend is to bring back Chinese population who left to study abroad, start business or work in laboratory. They know how to move in the Chinese society and have seen the ‘world outside’.

How do you sell in China?

In terms of Internet, the Chinese internet user is very accustomed to buy online. 8 years ago when I arrived to Shanghai, I was surprised! In the subway in the morning everybody around me was buying online through their mobile. At the same time in Europe, we had Amazon but it wasn’t the same thing. I still use my desktop to shop, compare prices and find information about the product looking to buy. And when arriving at the office, the reception was swamped with parcels.

Most Chinese people’s first contact with internet is through the phone. Like in other areas of development, the first product introduced to the market was a phone not a desktop pc.

30 years ago China was a miserable place but now people are dressed with international brand, big cars, use the latest smartphone. The boom of consumer society, deleting the story of the country, religion is the money, the big aspiration is making money, paying a good education for children and finding a high paying job. What’s left of communism is probably only the leading party’s name.

If you are interested in hearing more about starting a business in China, watch the whole podcast on Youtube or listen to it on iTunes.


Listen to our podcast to learn more about Alexis’ adventures in developing businesses in China. Learn more in this Podcast in Spanish on our Youtube channel, listen to it on iTunes or enjoy it through iVoox and subscribe to our newsletter to stay always up to date.

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E.

Essential Podcasts for Entrepreneurs & Tech Lovers

Podcasts are a great way to discover new subjects and new people. Whether you are a tech lover or an entrepreneur, bellow you will discover podcasts for entrepreneurs you should – without a doubt – listen to. 

Itnig Podcast with César Migueláñez, Bernat Farrero and Carlos Pierre
Itnig Podcast with César Migueláñez, Bernat Farrero and Carlos Pierre

« Masters of Scale » 

with Reid Hoffman

The host: Reid Hoffman decides to turn to the corporate world instead of pursuing a university carrier. He worked for Apple, Fujitsu for then starting his own business: SocialNet and left it in 2000 to join Confinity. Confinity gives life to Paypal after fusionning. Finally, in 2003, Hoffman co-founds LinkedIn. He is Master of Scale’s host. 

About: The podcast welcomes some of the greatest entrepreneurs. You will discover throughout the talk how they managed to take their companies from 0 to a lot of zeros. You can listen to Masters of Scale’s special guests like Mark Zuckerberg (Facebook), Selina Tobaccowalla (Evite), Brian Chesky (Airbnb) or Nancy Lublin (Crisis Text Line). Must-hear: one of the top tech podcasts for entrepreneurs.

Listen to the podcast: On their website, Apple Podcasts, Spotify and Youtube

The Team: Reid Hoffman, June Cohen, Deron Triff and Jai Punjabi

« Rocket » 

with Christina Warren, Simone de Rochefort and Brianna Wu

The hosts: Christina Warren started as a Freelance Writer. Then, she worked at Mashable as a Senior Tech Analyst and Tech Correspondent and ended the journey at Microsoft as a Senior Cloud Developer Advocate. About Simone de Rochefort, she is  Senior Video Producer and co-host of The Polygon Show. Brianna Wu founded her first startup at the age of 19, Giant Spacekat. She was Head of Development at the time. She is now running for US Congress. 

About: In this podcast, you will discover three passionate women and their “geek conversation” as they like to call it.  No guest speakers, but you will be able to listen to a panel of tech subjects from Apple to Comics, you will not be disappointed. 

Listen to the podcast: On their website, Apple Podcasts, Overcast, Pocket Casts, Spotify and Castro

« This week in Startups »

with Jason Calacanis

The host: Jason Calacanis starts as an internet industry journalist in New-York. In 2003, he co-founded Weblogs, Inc and then a few years later he joined Sequoia Capital, launched the web directory Mahalo. He also founded ThisWeekIn.com. Furthermore, he created This Week in Startups podcast and a startup named Inside.com. Finally, he was part of the creation of the Sydney Launch Festival. 

About: Either you are looking to start your own company, or you are a successful entrepreneur, or you just love technology, this podcast will give you a peek to the entrepreneurship world. You will hear stories of all kinds! On his website, you will also find his events and some research on transportation, healthcare and more. This is one is part of the tech podcasts for entrepreneurs not to be missed.

Listen to the podcast: Apple Podcasts, Youtube, SoundCloud and RSS Feed

You can also subscribe to their newsletter in order to receive episodes directly. 

The Team: Jason Calacanis, Jacqui Deegan, and Tony Agapiou

« Recode / Decode » 

with Kara Swisher

The host: Kara Swisher is an American journalist specialized in the technology industry. She first started to work for an alternative newspaper in Washington for then working for the Washington Post. She wrote articles for the Wall Street Journal and New York Times and wrote her own books. Finally, in 2014, she created Recode, a website dedicated to the latest technology news. In 2015, she initiates Recode Decode. 

About: The weekly podcast welcomes tech experts and great entrepreneurs. They review how they got there, what’s on their mind about the current industry and what they would improve or create. Her recent guests were Elon Musk (Tesla CEO), former Secretary of State Hillary Clinton and Mark Zuckerberg. 

Listen to the podcast: Apple Podcasts, Google Podcasts, Spotify, Stitcher, and TuneIn

« K Fund PodKast »

with Jaime Novoa

The host: Jaime Novoa’s background is quite diverse. He is a writer and an investor, but he also worked in data analysis and social media analysis. In 2014, he founded Novobrief, a newsletter for startups. Then, in 2016, he becomes an investor at K Fund and he founds, in 2019, Dealflow, a weekly tech newsletter. 

About: The podcast discusses startups, entrepreneurs and Venture Capital. You will discover enterprises and their story. From data science, unicorns or digital platforms, you sure will find more than one interesting podcast. 

Listen to the podcast: On their website and Soundcloud

« Clockwise »

with Dan Moren and Mikah Sargent

The hosts: Dan Moren is an active author and writer as well as podcaster. He was a Senior Editor at Macworld. Today, he hosts two podcast shows: Clockwise and The Rebound. As for Mikah Sargent, he started as a Website Designer and Developer for then switching as a Senior Editor at Newsy. He now hosts few podcasts such as Clockwise on Replay FM or on TWiT.tv. 

About: The weekly podcast discusses technology and welcomes each time 2 special guests. For 30 minutes, they address 4 topics where all four speakers get to elaborate on the matter, highlight the issues and expose their thoughts. 

Listen to the podcast: On their website, Apple Podcasts, Overcast, Pocket Casts, Spotify and Castro

« Itnig Podcast»

with Bernat Farrero

The host: Bernat Farrero starts his career as a Developer. In 2009, he founded Itnig, a startup ecosystem that organizes entrepreneurship events. They also have a coworking for startups, a podcast and a fund for early-stage projects. Furthermore, he is a Founder of Factorial, Quipu and Camaloon. He is also a Board Member of Playfullbet, GymForLess and Parkimeter. Finally, he hosts Itnig’s weekly Podcast. 

About: The podcast welcomes every week a new guest. If you wish to learn from successful entrepreneurs, you are on the right platform. The discussions turn around Technology and its industry. You will come across guests like Carlos Pierre (Badi), Vincent Rosso (BlaBlaCar) or Oscar Pierre (Glovo).

Listen to the podcast: Youtube, Spotify, Apple Podcasts, Ivoox, and Google Podcasts

You can subscribe to their newsletter if you want to receive the podcast’s link every Monday. 

Whether you are at an early stage of your project, an investor or you are just curious, these podcasts for entrepreneurs give you the opportunity to be updated on tech and business news. Also, you get to learn from successful international entrepreneurs, which can definitely be very useful for your business.