In itnig’s Podcast #26 Bernat Farrero, CEO at itnig and César Migueláñez, Product Director at Factorial, talk with Pol Narbona, Product Owner at Typeform about Product Management.

Pol shares his story with us: How he arrived at Typeform, how he started out as a Product Owner and gives us a little overview on how he works with two road maps — Discovery & Delivery — in Product Management. For the whole talk you can view this video on the Dual Track Agile methodology:

At itnig every Friday we sit down to talk with interesting people whom we meet throughout the week and we make a podcast (in Spanish) out of our conversations. You can listen to it on iTunes, subscribe to our channel on Youtube or enjoy it through iVoox.

https://upscri.be/5c88ff/

First of all, we ask him to situate us and give us a bit of context before we enter in detail into his career path.

What is Typeform?

Typeform is a software for online data collection: forms, surveys, register forms — converting a bureaucratic thing into a conversation. But this is probably just the boring explanation of the produc t— we are really strong in design and user interaction.

How did you arrive at Typeform?

I am from Barcelona and started to study here but then I had the chance to go to the US with a sport’s internship. In the 3rd year at uni I was doing some market research and needed to create a survey, I used Typeform and when I shared the survey the respondents were really surprised. I was studying Business & Tech and when I was finishing uni I started to look for jobs all over Europe. Actually I think Typeform was the only company in Barcelona I applied for. As they did not have any open positions in the Product team I started as Data Analyst, as part of the Customer Success team. Here I came to understand user behavior and I started seeing how the product team works. After a while and a restructuring of the teams, I applied internally for product owner position and here I am now.

I finished my university studies and started working at Typeform a year and a half ago. At that time I was employee #90 if you will and now, 1.5 years later we are about 180 people in the team. I think this gives a good impression of our rapid growth.


How do you work at Typeform in Product Management?

At Typeform we separate ourselves into different product teams, distributed along the User Journey:

  • Discover (top of the funnel, acquisition, public sites)
  • Subscribe (user subscription, demo environment to try product)
  • Conclude (results based work, e.g.integration with partners)

In the Conclude team for example we work in different colonies with Designers, UX, Developers, QA and Product Owners. The colonies give us the info that people working in this colony are focussed on this part of the user journey.

These colonies are not hermetic, we switch between teams, actually it is pretty common for developers to be working on different parts of the funnel from time to time. This allows us to divide the product up in different parts and assign an objetive and metric to each of them.

However, we are changing this again as we discovered that there are lot of dependencies. For example: We wanted to create a user journey for a specific persona but if other teams are working on other priorities there are dependencies that arise. Now we are going for a more horizontal approach to have more context at the moment of working together.

And you said you use Dual Track Agile as work methodology?

Yes, we do Discovery & Delivery in parallel. While the team works on delivery of a tested feature, I can dedicate myself to identify new opportunities that come later.

In general, throughout all teams we work in 2 weeks sprints and with Scrum. We have seen that these are compatible with the Discovery & Delivery Agile roadmap.

If you are interested in finding out more about his work methodology at Typeform, we encourage you to listen to and watch his talk at itnig as well.


Listen to our podcast to learn more about Product Management at Typeform and Pol’s experiences with Discovery & Delivery. Learn more in this Podcast in Spanish on our Youtube channel, listen to it on iTunes or enjoy it through iVoox and subscribe to our newsletter to stay always up to date.


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I.

Inauguration, WeWork problems & NDAs for friends

This is the Newsletter shared on the 9th of September. If you wish to receive newsletter faster, you can subscribe here: https://itnig.net/newsletter

Hi entrepreneur,

As you may know already, Itnig and Syra Coffee recently opened a venue in Poblenou offering office space, specialty coffee, and event space. We didn’t have time yet to celebrate it with you so we will inaugurate the space on Wednesday, September 18 at 7 pm. Entrepreneur, if you wish to come, send me an email at pablo@itnig.net.

Diving into this week’s startup stories, a couple of news from WeWork this time. The coworking company might be worth just half of its former $47B valuation increasing its instability, so after the scandal, it’s CEO has given $5.9M trademark payment back to WeWork.

Oh, and if you are the kind of person that tells everything over a beer, you may want to check out this Friend NDA generator. Quite handy.

– Itnig’s team

Podcast #105: From a corporate to a startup with Dan Kragt CEO at Quipu

In this week’s podcast, we interview Dan Kragt, current CEO at Quipu. Before joining the Barcelona-based startup, Dan was leading TMF, the largest administrative agency in the world.

Bernat and Oriol base their conversation with Dan on how a startup can benefit from that expertise at a corporate level and how someone with a corporate background can fit into a startup. Check out it out here!

This week’s podcast is brought to you by Curve, the one card that unifies all your debit and credit cards and removes foreign transaction fees from all of them. Sign up with code ITNIG to receive a free €5.
 

New funding for startups 

Random tech news Satellite Antenna on Twitter Twemoji 12.0

Events recommended 🎫

Work with us Vulcan Salute on Apple iOS 12.2

  • At Factorial, we are looking for a Payroll Specialist to join us radically changing the compensation management.

  • At Quipu, we are looking for a Marketing intern passionate about writing and willing to improve how companies run their businesses.

  • At Camaloon, we are looking for a BS Live Agent to help us retain clients and find new business opportunities.
Find out about more vacancies at itnig.net/jobs.