In itnig’s Podcast #23 Bernat Farrero, CEO at itnig and Pau Fernández, CFO at itnig share their point of view on Gymforless’ exit. How did the company start, pivot, live the change of CEO and reach an agreement with Sodexo which lead to the sale of the startup last week.

At itnig every Friday we sit down to talk with interesting people whom we meet throughout the week and we make a podcast (in Spanish) out of our conversations. You can listen to it on iTunes, subscribe to our channel on Youtube or enjoy it through iVoox.

For this Podcast #24 dedicated to the story of Gymforless, Bernat Farrero, CEO at itnig, Pau Fernández, CFO at itnig, César Migueláñez, Product Director at Factorial, Roger Dobaño, Product Manager at Quipu and Bettina Gross, Talent Acquisition at itnig come together to talk about the beginning, the pivots and the exit of Gymforless.

https://upscri.be/5c88ff/

Gymforless started out as a flexible model on how to use gym, directed to final consumer offering fitness tracking. Instead of models like Freeletics or 8fit, whom we have previously spoken about here at itnig, Gymforless focussed its tracking on workouts at the gym.

Guillermo Libre started out with the project and from itnig we supported him in tech development and an initial investment. The work on the b2c segment was very intense and it cost us a lot in marketing and customer acquisition, bringing only small margins.

Transition from daily pass to club, membership

With this panorama, Guillermo made a first pivot from a Daily Pass (pay per use) model to a Club Pass (a subscription) model. It was a hard decision, we were scared leaving something behind that was working and it seemed like a dangerous move.

It’s hard to leave something that is working, even though it’s not your core business.

After all, this was a very important change and from the on the project had a new direction. We were adding more features like rewards to work on churn. However this was only the first of many changes the startup would go through.

Guillermo, founder of the project had to leave the project and move to Madrid. In most cases such a change of CEO in an initial phase is the end of the business. Not in Gymforless’ case. Guillermo knew Oriol, current CEO, from working together in the past and he joined Gymforless to lead the startup through the next adventures. Oriol had extensive experience in Sales and B2B.


Pivot to a new direction — going corporate

The next step for Gymforless was a change in its customer target base. We started acquiring companies and offer gym as benefit for employees. The companies were very receptive to offer these kind of benefits and we soon had a working model. Oriol’s experience in B2B Sales helped this pivot from consumer to corporate business tremendously.

This change made the relationships with the gyms easier as well. Gyms no longer saw us as a threat, or cannibalization of their customers.


Listen to our podcast to learn more about Gymforless’ beginning and exit story. Learn more in this Podcast in Spanish on our Youtube channel, listen to it on iTunes or enjoy it through iVoox and subscribe to our newsletter to stay always up to date.

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A.

ALTERNATIVE PLANS FOR THE MWC WEEK AT ITNIG

The Mobile World Capital and 4YFN have been cancelled! Not only it’s a shame that such a great and needed week won’t be happening, but also it’s a problem for all the people that were counting on it, bought their flights, booked hotels and had everything set to enjoy and make the most out of it. 

Because of this, Itnig is organizing a series of alternative events, workshops and activities that same week. We think networking is the main reason to gather all the entrepreneurs and startup community under our roof. 

Here are the events and activities happening at Itnig’s MWC Alternative Week:

Startup Networking Breakfast – February 25 10:00-11:30

Enjoy breakfast and coffee in a networking environment full of interesting people.  Come and join us at our Coffice space for  some pastries, coffee, juice, fruits & more.  The ticket includes the  networking breakfast + coworking space for the day. Buy your ticket here

Boosting your code quality with clang tools with Carlos Jimenez Rams – February 25 19:00 – 21:00

This talk will cover some of the different clang tools and how these tools could help you and your team to improve the code quality.  Come to Itnig Coffice to learn more about this topic while also getting to know new people. This event will be free. 

Pitch to Investors SPECIAL EDITION – February 27 18:00 – 21:00

We’re hosting a SPECIAL EDITION for our weekly PITCH TO INVESTORS. This is a pitch session for entrepreneurs to explain their businesses to investors like Bernat Farrero (CEO @ Itnig), Jordi Romero (CEO @ Factorial), Albert Domingo (CEO @ Nextret) or Juan Rodríguez (CEO @ Camaloon). 

You can either attend as a regular attendee or pitch your idea to us! You’ll need to have your ticket in hand, you can buy it here

Networking Mexican Night – MWC alternative party –  February 27, 18:30 – 23:00

Parallel to our Pitch to Investors, we’ll have a Mexican themed networking afterwork. Come to our venue to meet other entrepreneurs and networking with micheladas, nachos & guacamole! Get your ticket here

Afterwork Beers & Networking February 28, 18:30 – 21:30

To end the week properly, we’re making our regular afterwork public! It’s always time for networking, so let’s enjoy a beer, or tow, together at Itnig Coffice. The ticket includes a drink

ATTENTION: Any day of that same week you can come to work in our coworking space from 15€/day. 

So, no time for corona virus fear, let’s enjoy a week full of interesting activities and meet new people to help the community grow! 

Stay tuned for more updates and information, if you’re interested in organizing an event, or if you’re a speaker and don’t have a venue yet, let us know! We’re happy to be able to host and help the community.