Last week we spoke about how product designers start a new project and deal with past baggage and today we want to further explore this with Juan Rodriguez, CEO at Camaloon, who joined the startup after it has been running for 5 years.

At itnig every Friday we sit down to talk with interesting people whom we meet throughout the week and we make a podcast (in Spanish) out of our conversations. You can listen to it on iTunes, subscribe to our channel on Youtube or enjoy it through iVoox.


For this Podcast #20 Bernat Farrero, CEO at itnig, Jordi Romero, CEO at Factorial, César Migueláñez, Product Director at Factorial, Masumi Mutsuda, Media at itnig and Juan Rodríguez, CEO at Camaloon came together to talk about the challenges a CEO faces while joining an existing company.

How do you as CEO plan changes in an already existing company?

Firstly, it is necessary to evaluate if there is even the need to make a change or if instead the company can continue as such? In our case Camaloon had a very strong and positive company culture from the get-go but it has been lost a bit on the way. So when I started I aimed to revive this initial startup culture.

Camaloon is a company based on technology, we want to grow differentiating ourselves from our competitors through the product. This means that we are always looking for tech talent who can bring the differentiating factor to the company.

When I started in the spring of last year, the company culture had gone a little bit of track, we were focussing on other areas and when I joined, my challenge lay in bringing us back on track.

When you decide to enter a new company at the most important decision making role in an already working company, how do you understand how the dynamics work? How do you decide the way to go? How do you develop what needs to change?

You observe the synergies in the teams, the dynamics. Is there a good communication between teams?

Of course there are many approaches but I believe in the end you base yourself on intuition, you have only a short window to make a change.

I would say it’s a mix of data analysis, observation and intuition. You try to provoke change observe where the road blocks lay, you have to move quickly as if you don’t make any changes in the first two months it will be hard to overcome the inertia moving forward.

When entering a new company and pushing for strategic transformation I think it’s important to:

  • Make decisions quickly
  • Fix strategic north
  • Focus people (feel secure, perform better)
  • Maintain the same message continuously

How was your first day at Camaloon?

First I arrived somewhat incognito, I sat down next to our admin department and asked for data. Everyone thought I was a tax auditor or investor, nobody talked to me and everyone was very polite. Then, on my first real day as a CEO I sat down between marketing and technology director. I started talking to everybody in the office and in our production plant.

Was there anything surprising?

All I knew about Camaloon before starting came from Bernat and he is an entrepreneur so when I started I was surprised to see that there was no startup culture. It was a very corporate and traditional company, with many departments and a deep structure.

And for you, Bernat, how were the first months of not being Camaloon’s CEO? Was it hard to hand over your control?

Yes and No. It was hard as I had worked daily with the Camaloon team, had a strong relationship and Camalooners came running to me even after Juan started. As first reaction I had the instinct of jumping in as always. But it was also easy to hand over control to Juan as he was 100% aligned in strategy and I realized his way of attacking the problems not only seemed right but I also saw he had the capacity to implement them. I had no doubt.

And indeed, Camaloon is growing. We are adding new products, entering new segments and going all in for technology. We are looking for great talent and great growth opportunity for team members, actually we are looking for Sales, Marketing & Tech professionals of all areas: itnig.net/jobs

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W.

WHY YOU SHOULD CONSIDER A COWORKING SPACE FOR YOUR STARTUP

Your home office or a coffee shop won’t be enough!

Yes, we all know the tale about the guy who starts a small company in their garage or basement, has a brilliant idea and becomes the next Steve Jobs. It’s true, most successes have very humble beginnings. It’s also true that not all garage or basements are going to magically get you a successful business. They might work in the very (veeeery) early stages of your startup, but you can’t always meet a client at coffee shops, not to say your basement. 

A great, if not the best, solution is to find a coworking space. Coworking spaces have become very popular all over the world, either for freelancers or entrepreneurs and startups. 

Coworking spaces are not just big rooms with desks and chairs with high-speed wifi. The areas are made to be exciting places to work and improve your productivity.

As a startup, you need to find resources fast and affordably. More importantly, you’ll need motivation. This is why you should consider a coworking space. 

Here are some basic but amazing benefits from coworking spaces:

  1. Community

Joining a coworking means joining a community.  Being surrounded by other entrepreneurs, freelancers and talented independent people is without doubt a one of the best features of a coworking.

Motivation is key when starting a new project and trying to develop your own business. The road will get though and you’ll appreciate other entrepreneurs’ vision and support! Other workers’ feedback can be very useful to improve your service/product before trying to sell it to the world. 

  1. Networking, networking and…networking!

As a startup, you’ll be looking for networking opportunities. Most coworkings host professionals from different kind of industries, which can open up many doors for you and your business. Not all coworking spaces are about networking, some of them prefer to have a quiet individual work environment, so as a startup you have to make sure to choose a coworking with networking opportunities.

At Itnig, for example, we love to share ideas and support other entrepreneurs. Don’t be shy, some of the other coworking tenants can bring great business opportunities, or even become new clients (and friends)! 

  1. Budgetfriendly

As entrepreneurs (or people for that matter) it’s very important to understand the importance of money, more specifically: budget. Tight budgets call for smart spending. Coworkings are usually budget friendly, most of them offer different membership options depending on your startup’s needs and budget.

  1. Amenities 

A coworking provides you with everything needed to be as productive as possible. High speed internet connection, printers, conference rooms and COFFEE. Some coworkings even plan afterwork activities and events to make it all more fun! As a startup, a coworking space is your best chance at having all the basic amenities but also the fun ones, like a ping pong table or a nice chill out terrace. 

  1. Happy clients

As you grow and have more clients, it can get messy if you keep meeting them in coffee shops. Coworking spaces offer office services such as conference rooms. That way your meetings will be more professional and comfortable for everyone. 

Barcelona is a city full of coworkings of every kind! Our Itnig community keeps growing, we now have up to 20 startups such as Andjoy, Classlife, Factorial and Freeverse, all under the same roof. We have afterwork activities and we also plan different kinds of events open to anyone interested in marketing, tech stuff, entrepreneurship and design. Our space is about 2.100m2 with up to 800m2 of conference rooms, events space, ping pong and fun activities. 

There’s also  wifi, endless coffee and talented people. Join us!