The triangle between ocean front, the Ciutadela park and Diagonal street — the district of Poble Nou — is now synonymous of innovation, famous for its startups and incubators and specked with universities. How did the once industrial project transform into a technological model and what impact does this have on the social relationships? We move in this area every day, shape it through using its services, setting up our own companies and bringing international talent yet few are the times that we wonder about its history. Let’s take a look at Poblenou’s 22@ and the transformation it has gone through.


If you are currently in Barcelona you can learn more about this topic in a visual way by visiting the photographic archives of the city until mid May (Archivo Fotográfico de Barcelona) to discover Darius Koehli’s view on the neighborhood and its transformation.

History of Poblenou

In the time of the Industrial Revolution in the early 19th century Poblenou was a place of industry with many factories dedicated to textile production and later with the settling of food and metallurgical industries. Between 1861 and the early 20th century the textile production continuously expanded and branched out to further specialize. Until 1939 the industries in Poblenou consolidated including the first car factories, which further grew in the coming two decades.

In the 1960s the industrial growth came to a halt and factories were relocated or dismantled. The abandonment of the Poblenou area and the general need to transform the city of Barcelona to stay relevant, led the government to introduce the first of many following restructuring plans.

With a move from an industrial to a more tertiary sector, Poblenou became more and more abandoned until the year 1992, which brought the Olympic Games. The 1992 Olympic Games initiated a process of metamorphosis in the city that turned it into a clear paradigm of urban change and international exposure where political will plays a determining role (Pareja-Eastaway, 2009). The Games also gained Barcelona a place on the map. With international recognition the city now called for further improvement of infrastructure and new developments: The Ronda de Dalt and the Ronda Litoral were built, the train lines were lead underground and the street grid started / envisioned by Cerdà (already in 1859!) was consolidated. Poble Nou was as such now placed in a new center, connected to the rest of Barcelona and embedded in the infrastructure.

In the following years a new model of cities within a city (poly-centric city) emerged. Today the Vila Olimpica, the area around Diagonal Mar and the Forum building tell the story of the construction for this sport event. Recently artists, young professionals and students — an especially young population rejuvenating the neighborhood — started moving into the old industrial plants and slowly converting the wide open spaces into lofts, shops and galleries. Nowadays you will also find architecture, art and design schools or studios in these spaces.

Urban planning for transformation

The transformation of the area began as a government initiative aimed to transform the historic but rundown industrial Poble Nou neighborhood into a technology and knowledge-driven economic powerhouse. In 2000 the new urban plan, soon known as 22@ altered from the industrial zoning denominator 22a, came into effect. A mixed model of urban planning, both focussed on social cohesion and economic development divided the area up into five different centers: Information and Computer Technology (ICT), Bio-Medical, Design, Energy, and Media. These five clusters were defined with the aim of concentrating economic activity with growth potential. Through this the aim is to “facilitate collaboration, capture talent and develop a sustainable business ecosystem”.

The plan included:

  • 4000 units of subsidized housing
  • Creation of green areas
  • Facilities for the productive fabric like the Media Tic building or the business incubator Almogàvers Business Factory
  • Facilities for public life like schools or community centers
  • Redevelopment of streets

The City Council put it all in motion by moving public companies and university to the district so as to support the clustering. Nowadays you can find the Universitat Pompeu Fabra, Universitat de Barcelona, Universitat Oberta de Catalunya, Universitat Politècnica de Catalunya and BAU of the Universitat de Vic all in close proximity. Through their joint work with the district office they offer collaborations with local companies like internship boards and a database of companies accessible for graduate students. Furthermore in the research cluster, the company Telefonica has set up their Research & Development facilities in the area and the big biomedical research park cannot be overlooked. The city of Barcelona also gave support to the social structure by promoting diverse collectives as it is the case for Hangar, La Escosesa and La Central del Circ — who are all privately managed organizations dedicated to the arts residing in municipally-owned buildings. Similarly Poblenou Urban District is a nonprofit association that aims to establish the neighborhood as entrepreneurial epicenter in Barcelona organizing activities and events like the Walk the Barrio open night.

in 2008 an additional support to businesses wanting to install themselves in the district was launched by the city: 22@ PLUS. Similarly Barcelona Activa, the city’s local development agency — with its Do it in Barcelona program — also played a strong role in supporting and promoting entrepreneurship and business incubators. Even though the planning of redevelopment and transformation has been severely delayed by the 2008 financial crisis the changes are visible to the eye and notable for all businesses in the district. Since the introduction of the renovation plans, on average 545 new businesses have been set up in the area.

Technological hub today

We at itnig aren’t the only ones to love the area of Poblenou and to have set up shop here. Like us about 400 other startups have decided to move their offices here. Barcelona attracts young people for its climate, for comparably lower costs of living and for its location in close proximity to the sea, the mountain as well as other European cities. Actually, the foreign population from the EU-28 is over-represented in this area, as compared to the whole of Barcelona.

In the Poblenou area you will find big companies like Edreams, Skyscanner, VICE Media but also those that have grown up to be big like Typeform, with their now close to 200 employees in their beautifully designed Bac de Roda offices. Close to the long-standing Encants markets, the new Design hub with a dedicated museum, the art promotion agency FAD and library and other public facilities has been erected.

For our startups as well, our strategic position in 22@ has been an important part of attracting international talent. Barcelona itself attracts a lot of foreigners and is a good argument to move and of top of that 22@ makes an even stronger case. Even outside of the city, the three letters of the district are easily recognized and associated with entrepreneurship, research and technology.

Where to go and what to do here today?

BAU School of Design

Part of the University of Vic the BAU Center for Design the design school offers pioneering courses in all kinds of design disciplines as for you as a passer-by interesting student exhibitions.

Codeworks

Codeworks is a coding bootcamp. Over three months selected students are immersed in an intensive, fully English-taught JavaScript course aimed at immediate application in the workplace after graduation. If you are just visiting the area, their events and conferences might be interesting for you.

La Escosesa

La Escosesa is a resident for artists offering different work spaces, halls and promotional help on a self-managed basis. If you are working, living or just visiting the area La Escosesa is well worth a stop!

itnig

Last but not least you have our very own space, itnig. More than an office or co-working space we see ourselves as an open ecosystem with events dedicated to learning, an open podcast to share ideas and a space ready to accommodate fellow entrepreneurs.

Buildings that withstood the test of time

The technology may be new in Poblenou but the area itself has been inhabited and used for a long time. To get a feeling for the past and observe the changes this area has undergone stroll through the streets holding your head up high. In the perpendicular passages on the west of Rambla del Poblenou you will come across factories turned into beautiful lofts and you will get a glimpse of the towers and smokestacks of the old Can Gili Vell factory. Similarly the once chemical factory ‘Valls, Teixidor i Jordana’ and Can Ricart merit a stop on your way through the district.

Can Ricart, a former factory measuring about 4 blocks of Eixample and waiting for its revitalization and incorporation into the Universitat de Barcelona campus dedicated to lifelong learning. Close by in the Poblenou park you will also come across the history museum (Museu de historia de Barcelona — MUI IBA) http://ajuntament.barcelona.cat/museuhistoria/ca), which features many more such examples of the development of the area.

Coffee shops to soak in the new urban atmosphere

Nomad Roaster’s

One of Barcelona’s biggests roasteries offers their doors to curious. With the intense scent of freshly ground coffee beans spilling out on the street you cannot resist .

Espai Joliu

Do you like plants and coffee equally? This is the place for you. After a small narrow entrance you will be surprised by the room opening up and the delicious cakes amidst this small urban jungle.

Skye Coffee

A coffee truck inside a big industrial hall and scattered chairs all around. Come here for a good coffee and an interesting place to contemplate or work.

Republic Cafe

A bit farther away from the main startup ongoings, on the southern end of Rambla del Poblenou you will find Republic Cafe with a cozy interior and a traditional terrace right on the Rambla itself.

Shopping & Strolling

For a more urban flair a stroll down Rambla del Poblenou is your first address. This avenue framed by trees winds down from Diagonal to the beach of Marbella and is a great point to soak in the more residential air of the neighborhood. Come here on a Saturday morning to buy fresh produce and artisanal products, have a coffee on one of the terraces observing people walking by or listening to one of the many street musicians, join the crowds of after work beer drinkers or venture out early in the morning like many of the local residents getting some exercise before heading to the office.

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E.

Essential Podcasts for Entrepreneurs & Tech Lovers

Podcasts are a great way to discover new subjects and new people. Whether you are a tech lover or an entrepreneur, bellow you will discover podcasts for entrepreneurs you should – without a doubt – listen to. 

Itnig Podcast with César Migueláñez, Bernat Farrero and Carlos Pierre
Itnig Podcast with César Migueláñez, Bernat Farrero and Carlos Pierre

« Masters of Scale » 

with Reid Hoffman

The host: Reid Hoffman decides to turn to the corporate world instead of pursuing a university carrier. He worked for Apple, Fujitsu for then starting his own business: SocialNet and left it in 2000 to join Confinity. Confinity gives life to Paypal after fusionning. Finally, in 2003, Hoffman co-founds LinkedIn. He is Master of Scale’s host. 

About: The podcast welcomes some of the greatest entrepreneurs. You will discover throughout the talk how they managed to take their companies from 0 to a lot of zeros. You can listen to Masters of Scale’s special guests like Mark Zuckerberg (Facebook), Selina Tobaccowalla (Evite), Brian Chesky (Airbnb) or Nancy Lublin (Crisis Text Line). Must-hear: one of the top tech podcasts for entrepreneurs.

Listen to the podcast: On their website, Apple Podcasts, Spotify and Youtube

The Team: Reid Hoffman, June Cohen, Deron Triff and Jai Punjabi

« Rocket » 

with Christina Warren, Simone de Rochefort and Brianna Wu

The hosts: Christina Warren started as a Freelance Writer. Then, she worked at Mashable as a Senior Tech Analyst and Tech Correspondent and ended the journey at Microsoft as a Senior Cloud Developer Advocate. About Simone de Rochefort, she is  Senior Video Producer and co-host of The Polygon Show. Brianna Wu founded her first startup at the age of 19, Giant Spacekat. She was Head of Development at the time. She is now running for US Congress. 

About: In this podcast, you will discover three passionate women and their “geek conversation” as they like to call it.  No guest speakers, but you will be able to listen to a panel of tech subjects from Apple to Comics, you will not be disappointed. 

Listen to the podcast: On their website, Apple Podcasts, Overcast, Pocket Casts, Spotify and Castro

« This week in Startups »

with Jason Calacanis

The host: Jason Calacanis starts as an internet industry journalist in New-York. In 2003, he co-founded Weblogs, Inc and then a few years later he joined Sequoia Capital, launched the web directory Mahalo. He also founded ThisWeekIn.com. Furthermore, he created This Week in Startups podcast and a startup named Inside.com. Finally, he was part of the creation of the Sydney Launch Festival. 

About: Either you are looking to start your own company, or you are a successful entrepreneur, or you just love technology, this podcast will give you a peek to the entrepreneurship world. You will hear stories of all kinds! On his website, you will also find his events and some research on transportation, healthcare and more. This is one is part of the tech podcasts for entrepreneurs not to be missed.

Listen to the podcast: Apple Podcasts, Youtube, SoundCloud and RSS Feed

You can also subscribe to their newsletter in order to receive episodes directly. 

The Team: Jason Calacanis, Jacqui Deegan, and Tony Agapiou

« Recode / Decode » 

with Kara Swisher

The host: Kara Swisher is an American journalist specialized in the technology industry. She first started to work for an alternative newspaper in Washington for then working for the Washington Post. She wrote articles for the Wall Street Journal and New York Times and wrote her own books. Finally, in 2014, she created Recode, a website dedicated to the latest technology news. In 2015, she initiates Recode Decode. 

About: The weekly podcast welcomes tech experts and great entrepreneurs. They review how they got there, what’s on their mind about the current industry and what they would improve or create. Her recent guests were Elon Musk (Tesla CEO), former Secretary of State Hillary Clinton and Mark Zuckerberg. 

Listen to the podcast: Apple Podcasts, Google Podcasts, Spotify, Stitcher, and TuneIn

« K Fund PodKast »

with Jaime Novoa

The host: Jaime Novoa’s background is quite diverse. He is a writer and an investor, but he also worked in data analysis and social media analysis. In 2014, he founded Novobrief, a newsletter for startups. Then, in 2016, he becomes an investor at K Fund and he founds, in 2019, Dealflow, a weekly tech newsletter. 

About: The podcast discusses startups, entrepreneurs and Venture Capital. You will discover enterprises and their story. From data science, unicorns or digital platforms, you sure will find more than one interesting podcast. 

Listen to the podcast: On their website and Soundcloud

« Clockwise »

with Dan Moren and Mikah Sargent

The hosts: Dan Moren is an active author and writer as well as podcaster. He was a Senior Editor at Macworld. Today, he hosts two podcast shows: Clockwise and The Rebound. As for Mikah Sargent, he started as a Website Designer and Developer for then switching as a Senior Editor at Newsy. He now hosts few podcasts such as Clockwise on Replay FM or on TWiT.tv. 

About: The weekly podcast discusses technology and welcomes each time 2 special guests. For 30 minutes, they address 4 topics where all four speakers get to elaborate on the matter, highlight the issues and expose their thoughts. 

Listen to the podcast: On their website, Apple Podcasts, Overcast, Pocket Casts, Spotify and Castro

« Itnig Podcast»

with Bernat Farrero

The host: Bernat Farrero starts his career as a Developer. In 2009, he founded Itnig, a startup ecosystem that organizes entrepreneurship events. They also have a coworking for startups, a podcast and a fund for early-stage projects. Furthermore, he is a Founder of Factorial, Quipu and Camaloon. He is also a Board Member of Playfullbet, GymForLess and Parkimeter. Finally, he hosts Itnig’s weekly Podcast. 

About: The podcast welcomes every week a new guest. If you wish to learn from successful entrepreneurs, you are on the right platform. The discussions turn around Technology and its industry. You will come across guests like Carlos Pierre (Badi), Vincent Rosso (BlaBlaCar) or Oscar Pierre (Glovo).

Listen to the podcast: Youtube, Spotify, Apple Podcasts, Ivoox, and Google Podcasts

You can subscribe to their newsletter if you want to receive the podcast’s link every Monday. 

Whether you are at an early stage of your project, an investor or you are just curious, these podcasts for entrepreneurs give you the opportunity to be updated on tech and business news. Also, you get to learn from successful international entrepreneurs, which can definitely be very useful for your business.