Every week we take half an hour to talk just about any topic that crossed our minds during the last days and create a podcast for you (Listen to it in Spanish here and subscribe to our feed). We call it an Open Mic Podcast as we want to invite different people to participate, new ideas to take form and to shed light on various experiences and perspectives on business development.

Photo: Jonathan Velasquez

You will hear Bernat, CEO at itnig, César, Product Director at Factorial and Masumi, Content Media Strategist at itnig discussing different topics with guests from our startup ecosystem in Barcelona. This week Roger, Product Manager at Quipu and Jordi, Growth Hacker at Factorial join us.

Our podcast #14 starts with an inspiration: Cesar was listening to a talk of the founders of the Segment — a customer data platform — and how they started out with a completely different product and only later created what is now known as Segment.

“In the process of creating one product, the need for another product was born.”

Similar to Segment, Quipu was born out of the need to manage the administration for different projects. What first started out as a personal need was then transformed into a business (now known as Quipu) by Roger. In this week’s podcast we want to focus on exactly this: How to start a business from scratch.

How to bring a new product to market with a 0€ budget?

Jordi has experienced this very initial stage of every company many times and today he joins us to talk about how to reach customers with a new product and how to create the first traction with a marketing budget of 0€. Throughout the podcast we explore initial SEO strategies, influencer marketing, offline customer acquisition and crowdfunding as possible options to generate the first sales.

Influencer Marketing

Getting somebody to endorse your product, to present it and to vow for it in front of your target audience. Do you remember the craze around fidget spinners earlier in the spring of this year? It’s the perfect example of a product that went viral through youtube videos, social media shares and word of mouth. As far as we were able to find out, ‘nobody’ was behind it pushing the toy out in the world, yet it is a great inspiration for marketing departments of any physical product. Who wouldn’t want their product to sell itself and create such a hype?

Offline customer acquisition

Go out and meet possible customers. In the case of Quipu, Roger went to talk to small companies, individual freelancers or even accountants to better understand how they work and what they are dreaming of. Similarly to developing a MVP at the initial stage, going out to approach customers directly was an enriching experience and an important step in the growth of Quipu.

In the beginning of Camaloon, an e-Commerce for custom products, we tried different ways of acquiring customers from participating at events like Design Conferences or Comic Conventions in Spain and Italy, sponsoring artist groups or even being part of flash mobs. Looking back, now we laugh about those actions but at the time they were a good way of reaching a niche audience and getting first traction.

Crowdfunding

If you are developing a physical product, crowdfunding can be a smart way to receive funding and your first customers. It’s a way to market your product to a very specific audience and tap into the potential of established platforms and networks like Kickstarter and Indiegogo.

You reach your first customers and you have the opportunity to establish a special bond with them, when your company grows.

Marketplaces & other eCommerces

With a physical product one of the more traditional ways of placing it in front of possible customers is using existing structures like other e-commerce stores or marketplaces. These could be self-service like Amazon or even more selected marketplaces that feature and sell your product for you.

No matter how you start out, Jordi cannot say enough how important measurement is:

“Measure from the start. Even though at the beginning you might be measuring very low numbers, you still need to know whether you are going in the right direction.”

If you are curious to find out more and listen to some of our examples, subscribe to our channel here and listen to the Podcast #14 right now.

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W.

WHY YOU SHOULD CONSIDER A COWORKING SPACE FOR YOUR STARTUP

Your home office or a coffee shop won’t be enough!

Yes, we all know the tale about the guy who starts a small company in their garage or basement, has a brilliant idea and becomes the next Steve Jobs. It’s true, most successes have very humble beginnings. It’s also true that not all garage or basements are going to magically get you a successful business. They might work in the very (veeeery) early stages of your startup, but you can’t always meet a client at coffee shops, not to say your basement. 

A great, if not the best, solution is to find a coworking space. Coworking spaces have become very popular all over the world, either for freelancers or entrepreneurs and startups. 

Coworking spaces are not just big rooms with desks and chairs with high-speed wifi. The areas are made to be exciting places to work and improve your productivity.

As a startup, you need to find resources fast and affordably. More importantly, you’ll need motivation. This is why you should consider a coworking space. 

Here are some basic but amazing benefits from coworking spaces:

  1. Community

Joining a coworking means joining a community.  Being surrounded by other entrepreneurs, freelancers and talented independent people is without doubt a one of the best features of a coworking.

Motivation is key when starting a new project and trying to develop your own business. The road will get though and you’ll appreciate other entrepreneurs’ vision and support! Other workers’ feedback can be very useful to improve your service/product before trying to sell it to the world. 

  1. Networking, networking and…networking!

As a startup, you’ll be looking for networking opportunities. Most coworkings host professionals from different kind of industries, which can open up many doors for you and your business. Not all coworking spaces are about networking, some of them prefer to have a quiet individual work environment, so as a startup you have to make sure to choose a coworking with networking opportunities.

At Itnig, for example, we love to share ideas and support other entrepreneurs. Don’t be shy, some of the other coworking tenants can bring great business opportunities, or even become new clients (and friends)! 

  1. Budgetfriendly

As entrepreneurs (or people for that matter) it’s very important to understand the importance of money, more specifically: budget. Tight budgets call for smart spending. Coworkings are usually budget friendly, most of them offer different membership options depending on your startup’s needs and budget.

  1. Amenities 

A coworking provides you with everything needed to be as productive as possible. High speed internet connection, printers, conference rooms and COFFEE. Some coworkings even plan afterwork activities and events to make it all more fun! As a startup, a coworking space is your best chance at having all the basic amenities but also the fun ones, like a ping pong table or a nice chill out terrace. 

  1. Happy clients

As you grow and have more clients, it can get messy if you keep meeting them in coffee shops. Coworking spaces offer office services such as conference rooms. That way your meetings will be more professional and comfortable for everyone. 

Barcelona is a city full of coworkings of every kind! Our Itnig community keeps growing, we now have up to 20 startups such as Andjoy, Classlife, Factorial and Freeverse, all under the same roof. We have afterwork activities and we also plan different kinds of events open to anyone interested in marketing, tech stuff, entrepreneurship and design. Our space is about 2.100m2 with up to 800m2 of conference rooms, events space, ping pong and fun activities. 

There’s also  wifi, endless coffee and talented people. Join us!