In stadiums meant for physical sports are thousands of fans gathered to see their idols play more virtual kinds of games. Foto: Bago Games

In 2016 reports showed that over one billion people are aware of eSports the industry brought in around one billion dollars the same year. Both analysts and experts see 2017 as a year this growth continues, and that in a fast pace, as this will be the year eSports goes mainstream.

Pol Ruiz is the co-founder and CEO of Playfulbet, one of the biggest social betting platforms in Europe with over seven million users. They were one of the first startups that saw the eSports wave coming:

I have to say that eSports have evolved a lot since we started Playfulbet four years ago. At the time we were the only ones offering betting on eSports (though not with real money). Today all the betting sites lets you bet on eSports and it’s growing rapidly month over month.

Pol Ruiz, CEO and co-founder of Playfulbet.

Talking about sports, the only thing growing faster than eSports itself, is betting on eSports. According to the market analyst SuperData the eSports market will be worth 1.8 billion by the end of 2018. The sum is small compared to the betting market says Pol:

What many analysts doesn’t take account for is the betting industry around eSports which is also growing exponentially, and is anticipated to generate around $20 billion in turnover by 2020.

https://upscri.be/285782-2

Gamers are more loyal than football supporters

Stadiums used for traditional sports, are filling up with energetic audiences hungry for eSports live tournaments. It’s important to note that there are several key differences between the normal sports fan and the eSports enthusiasts.

The things that are special with eSports fans is that they support, interact and are much active than normal sports fans. They identify themselves with the game in a bigger degree than with other sports fans, and this makes the eSports sector both so interesting and valuable.

Pol and his team at Playfulbet are monitoring both sports sectors, and see trends emerging.

The industry is exploding, and especially after many traditional football and basketball teams got associated with the online sports games, and even formed professional eSports teams.

Mainstream means money

Until now eSports has been associated with one particular kind of demography, but that is changing rapidly, according to Pol:

As traditional TV and mass media companies are entering, this is becoming a mainstream thing. In Spain there’s TV channels dedicated to eSports and Mediapro is covering the LVP (the national eSports league in Spain).

He continues:

As most experts predict, the eSports sector will continue to grow fast the next couple of years, particularly with the entry of mainstream brands and additional famous profiles from the traditional sports world.

Also read:

https://blog.itnig.net/how-playfulbet-grew-to-400k-followers-on-facebook-and-300k-on-twitter-c207cb286559

Focused on eSports because no one else did

To strengthen their focus on eSports, Pol and Playfulbet is adding more gaming streams to the platform:

we’re integrating streaming of eSport matches so you can follow the games you’ve been betting on without leaving the platform, and you can also chat with your community watching the same games. But there’s still much more to be done for the eSports community using the platform.

Playfulbet moved over the offering bets on eSports fairly early because of one main reason:

We added eSports mostly because no one else did it, so for us it was a competitive advantage. We’re still not more focused on eSports with respect to other sports, but we’re working on offering even more content and functionality in this niche.


This post was written by media manager itnig Sindre Hopland.

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E.

Essential Podcasts for Entrepreneurs & Tech Lovers

Podcasts are a great way to discover new subjects and new people. Whether you are a tech lover or an entrepreneur, bellow you will discover podcasts for entrepreneurs you should – without a doubt – listen to. 

Itnig Podcast with César Migueláñez, Bernat Farrero and Carlos Pierre
Itnig Podcast with César Migueláñez, Bernat Farrero and Carlos Pierre

« Masters of Scale » 

with Reid Hoffman

The host: Reid Hoffman decides to turn to the corporate world instead of pursuing a university carrier. He worked for Apple, Fujitsu for then starting his own business: SocialNet and left it in 2000 to join Confinity. Confinity gives life to Paypal after fusionning. Finally, in 2003, Hoffman co-founds LinkedIn. He is Master of Scale’s host. 

About: The podcast welcomes some of the greatest entrepreneurs. You will discover throughout the talk how they managed to take their companies from 0 to a lot of zeros. You can listen to Masters of Scale’s special guests like Mark Zuckerberg (Facebook), Selina Tobaccowalla (Evite), Brian Chesky (Airbnb) or Nancy Lublin (Crisis Text Line). Must-hear: one of the top tech podcasts for entrepreneurs.

Listen to the podcast: On their website, Apple Podcasts, Spotify and Youtube

The Team: Reid Hoffman, June Cohen, Deron Triff and Jai Punjabi

« Rocket » 

with Christina Warren, Simone de Rochefort and Brianna Wu

The hosts: Christina Warren started as a Freelance Writer. Then, she worked at Mashable as a Senior Tech Analyst and Tech Correspondent and ended the journey at Microsoft as a Senior Cloud Developer Advocate. About Simone de Rochefort, she is  Senior Video Producer and co-host of The Polygon Show. Brianna Wu founded her first startup at the age of 19, Giant Spacekat. She was Head of Development at the time. She is now running for US Congress. 

About: In this podcast, you will discover three passionate women and their “geek conversation” as they like to call it.  No guest speakers, but you will be able to listen to a panel of tech subjects from Apple to Comics, you will not be disappointed. 

Listen to the podcast: On their website, Apple Podcasts, Overcast, Pocket Casts, Spotify and Castro

« This week in Startups »

with Jason Calacanis

The host: Jason Calacanis starts as an internet industry journalist in New-York. In 2003, he co-founded Weblogs, Inc and then a few years later he joined Sequoia Capital, launched the web directory Mahalo. He also founded ThisWeekIn.com. Furthermore, he created This Week in Startups podcast and a startup named Inside.com. Finally, he was part of the creation of the Sydney Launch Festival. 

About: Either you are looking to start your own company, or you are a successful entrepreneur, or you just love technology, this podcast will give you a peek to the entrepreneurship world. You will hear stories of all kinds! On his website, you will also find his events and some research on transportation, healthcare and more. This is one is part of the tech podcasts for entrepreneurs not to be missed.

Listen to the podcast: Apple Podcasts, Youtube, SoundCloud and RSS Feed

You can also subscribe to their newsletter in order to receive episodes directly. 

The Team: Jason Calacanis, Jacqui Deegan, and Tony Agapiou

« Recode / Decode » 

with Kara Swisher

The host: Kara Swisher is an American journalist specialized in the technology industry. She first started to work for an alternative newspaper in Washington for then working for the Washington Post. She wrote articles for the Wall Street Journal and New York Times and wrote her own books. Finally, in 2014, she created Recode, a website dedicated to the latest technology news. In 2015, she initiates Recode Decode. 

About: The weekly podcast welcomes tech experts and great entrepreneurs. They review how they got there, what’s on their mind about the current industry and what they would improve or create. Her recent guests were Elon Musk (Tesla CEO), former Secretary of State Hillary Clinton and Mark Zuckerberg. 

Listen to the podcast: Apple Podcasts, Google Podcasts, Spotify, Stitcher, and TuneIn

« K Fund PodKast »

with Jaime Novoa

The host: Jaime Novoa’s background is quite diverse. He is a writer and an investor, but he also worked in data analysis and social media analysis. In 2014, he founded Novobrief, a newsletter for startups. Then, in 2016, he becomes an investor at K Fund and he founds, in 2019, Dealflow, a weekly tech newsletter. 

About: The podcast discusses startups, entrepreneurs and Venture Capital. You will discover enterprises and their story. From data science, unicorns or digital platforms, you sure will find more than one interesting podcast. 

Listen to the podcast: On their website and Soundcloud

« Clockwise »

with Dan Moren and Mikah Sargent

The hosts: Dan Moren is an active author and writer as well as podcaster. He was a Senior Editor at Macworld. Today, he hosts two podcast shows: Clockwise and The Rebound. As for Mikah Sargent, he started as a Website Designer and Developer for then switching as a Senior Editor at Newsy. He now hosts few podcasts such as Clockwise on Replay FM or on TWiT.tv. 

About: The weekly podcast discusses technology and welcomes each time 2 special guests. For 30 minutes, they address 4 topics where all four speakers get to elaborate on the matter, highlight the issues and expose their thoughts. 

Listen to the podcast: On their website, Apple Podcasts, Overcast, Pocket Casts, Spotify and Castro

« Itnig Podcast»

with Bernat Farrero

The host: Bernat Farrero starts his career as a Developer. In 2009, he founded Itnig, a startup ecosystem that organizes entrepreneurship events. They also have a coworking for startups, a podcast and a fund for early-stage projects. Furthermore, he is a Founder of Factorial, Quipu and Camaloon. He is also a Board Member of Playfullbet, GymForLess and Parkimeter. Finally, he hosts Itnig’s weekly Podcast. 

About: The podcast welcomes every week a new guest. If you wish to learn from successful entrepreneurs, you are on the right platform. The discussions turn around Technology and its industry. You will come across guests like Carlos Pierre (Badi), Vincent Rosso (BlaBlaCar) or Oscar Pierre (Glovo).

Listen to the podcast: Youtube, Spotify, Apple Podcasts, Ivoox, and Google Podcasts

You can subscribe to their newsletter if you want to receive the podcast’s link every Monday. 

Whether you are at an early stage of your project, an investor or you are just curious, these podcasts for entrepreneurs give you the opportunity to be updated on tech and business news. Also, you get to learn from successful international entrepreneurs, which can definitely be very useful for your business.