In case you wonder, this is a hypnotoad.

Humor is a universal language, it has no limits, no boundaries. It is the channel to communicate with your customers and collaborators in a direct way and the most efficient transport for your ideas to go around the world.

In the ever-growing ocean of ​​content that is shared every day in social networks, those that add irony, sarcasm or sympathy or usually the ones being shared the most. All colors and tones of humor are welcome on Twitter, YouTube, Facebook, Instagram, WhatsApp, blogs and newsletters.

So, if you want to know how you can use the right sense of humor to spread your brand in all the corners of the world wide web, here are some clues:

Connect with your audience. Write, edit, program or design in a way that you talk to your customers in a natural way, inteligent people with whom you would go for a beer with. You will understand their needs, this process is called empathy.

Be funny without making a face. This is important, a good sense of humor does not consist of easy jokes. You could be sympathetic the same time smart and professional. The tone should fit with your company’s values.

Original content. This is the key to everything and to have more value adds some customization and adapt your messages to each format. Creating content is easy, being original not so much, start enjoying your own products and services. Enjoy doing your job. Feel it and try it. Write down your sensations and you will have perfect script.

The spark. This point is as easy as it is difficult. There is no manual to know for sure what’s funny, the best way to know may be to use the scientific method. Make a hypothesis, try it, and then take a distance and decide: Does it make you smile? Then it’s working.

Choose your channel. The continent is as important as the content, it simply chooses the networks and channels, it does not have to be omnipresent. Always think about who you want to read your content and who your target audience is and that will give you the answer.



This post was written & illustrated by creative copywriter at Camaloon, Dolors Boatella — you’ll find her jokes here.

https://upscri.be/285782-2

Previous ArticleNext Article

Leave a Reply

Your email address will not be published. Required fields are marked *

S.

Startup ecosystem ranking and technology under the hood

This is the Newsletter shared on the 3rd of May. If you wish to receive newsletter faster, you can subscribe here: https://itnig.net/

 

Dear tech entrepreneur,
Ready for your quick dose of startup and tech news? Here we go!

The European startup ecosystem is fastly evolving and catching up. Don’t trust us, trust the ranking made by StartupBlink in collaboration with Crunchbase and others that lists 1,000 startup ecosystems from 100 different countries (if you are curious, Barcelona ranks 27 and Madrid 31). On top that, some people suggest Silicon Valley should look to Europe to solve its IPO problem.

On another note, something that caught our eyes was the return of Foursquare to big funding rounds. The location check-in company has raised a $150M Series G round. This is more than four times larger than its previous round showing that a business can retake traction after pivoting.

And last but not least, don’t miss the chance to attend an event organised this Wednesday at OneCoWork where Factorial’s founders Jordi Romero and Bernat Farrero will be talking about the new schedule control system.

– itnig’s team

Podcast #91: Making a very successful B2B printing company – Technology under the hood
In this week’s episode, Andrés Askenasy (Industrial Director @Camaloon), Maite Forcadell (Printing Manager @Camaloon) and Juan Rodríguez (CEO @Camaloon) chat about how Camaloon uses technology to make a very successful B2B printing company.

Andrés and Maite emphasise on what makes them different. Camaloon is run out of optimization technologies that enable them to save costs and time for their customers while remaining a successful business model.

Their next challenge? Controlling the end-to-end process including shipping. What an exciting time for them!

View on YouTube | Listen on Spotify | Listen on Apple | Listen on Google | Listen on iVoox.
And also in AnchorBreakerCastboxOvercast, and Stitcher.

New funding for startups 

Random tech news 

Product of the week 💛
Ferrari doesn’t want to get behind other players in the industry in the race (pun intended) to build greener supercars. The Cavallino Rampante has now turned hybrid with their new Ferrari SF90 Stradale getting an impressive 986HP and a top speed of 340km/h.

Work with us 

Plain Old Good DveloperSomeone who can abstract problems and find solutions across the whole stack. 

Find out about more vacancies at itnig.net/jobs.