At itnig we do all kinds of events related to tech: dev events, marketing, big data, bitcoin etc.

When I started working at itnig this fall I knew I would arrange events, but I couldn’t imagine that I would host 25 tech events in 4 short months .

I’ve learned a couple of things along the way, that makes me certain the next 6 months of tech events at itnig will be even better!

At itnig we do events for several reasons:

  1. We like having smart (speakers & attendants) people at our place.
  2. We care about the Barcelona tech community, and want to contribute to its growth and quality.
  3. We want to show off itnig and our startups .

Speakers

The topic of your event can be super relevant, trendy or interesting, but if the speaker doesn’t have a “name” known in the community or work in a known company, you’re screwed. It’s the cold, harsh truth. I personally thought that if you have a topic that’s interesting, presented by someone with experience and merit, it would be enough, but it usually isn’t.

Having great speakers, that doesn’t really want to present will hurt the event (unless it’s Zuckerberg)

So if your goal is to attract a decent number of people to your event, you need to find a great topic AND a great (+known/semi famous) speaker.

However, don’t invite speakers that aren’t eager to share! You can always manage to convince someone really great to come present her/his experience, but if you have to struggle to convince them, or if you notice the speaker only attends because of having a hidden agenda (usually hiring) it could be reflected through the presentation. Make sure the speaker actually is looking forward to the event.

Also, if possible, try to book a speaker that hasn’t recently been around talking at other events in your city. You want the name to sound a bit exclusive. If you find it hard to find good speakers, don’t be afraid to find speakers internally, especially if you work in a well known startup or company, sometimes the best speaker sits just under your nose.

It’s not vital, but if you can, ask the speaker to stay behind after the event to chat and have a few drinks with the attendants, that’s always a huge plus, and makes the whole event experience much better.

Topics

How you choose your topic relates a lot to what your motivation is, what kind of community you have, and how big the startup ecosystem around you are.

One of the keys for me who’s hosting the events, has been to actively talk to our developers, marketers and product managers on what kind of topics they find interesting, or what new things they want to learn. This only works if your team actually follows trends and stays up-to-date with what’s happening in their field of expertise.

One of our best events last year was a Javascript Framework debate, which we did after talking to a lot of our developers about what they wanted to see.

Apart from this I try to get feedback from our community and of course follow thought leaders through social media and newsletters.

Make sure the topic has not been done by anyone else in the community, and if someone’s covered it, make sure you’re bringing something to the table. Tech is moving fast, nobody cares for hearing something twice.

No matter how interesting your topic is, try to always stay under 45 minutes. It’s just as important to open up to questions from the audience, than to lecture from the stage.

Attendants

So I’ve covered topics and speakers – two essential parts of every event, now over to the last ingredient — the people.

Refreshments (beer) is key. Or to put it more accurately, beer is the oxygen people breath at events, i.e an event without beer is like holding an event in space. Only very weird people that are super interested will show up.

You can never underestimate how important beer is for your event.

And even though these super interested weird people are great assets in all communities, you really need to appeal to the broader mass as well, if you want to build a diverse community.

To get people inside your events you’ll have to use an event-platform for announcing, informing and sign-ups. If you don’t have a big social media following, make sure your friends in the community help you spread the word.

We use Meetup which is great for certain things, but in some ways it’s a bit broken. With that I mean that most people that cares about tech (at least in Barcelona) are using Meetup and you can build a big community on the platform, but many people have little or no will to commit to events they press attend to.

This is an issue I’ve been talking with a lot of people about, and it seems like people are using meetup more like a calendar of events they are thinking about attending, and not something they’re definitely doing.

The best way to ensure that people are showing up, and not only pushing attend is to take a small symbolic fee (1–2 euros).

So, there you have it, hope to see you at the next itnig event! If you have a topic you think we should cover in 2017, let me know!

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E.

Essential Podcasts for Entrepreneurs & Tech Lovers

Podcasts are a great way to discover new subjects and new people. Whether you are a tech lover or an entrepreneur, bellow you will discover podcasts for entrepreneurs you should – without a doubt – listen to. 

Itnig Podcast with César Migueláñez, Bernat Farrero and Carlos Pierre
Itnig Podcast with César Migueláñez, Bernat Farrero and Carlos Pierre

« Masters of Scale » 

with Reid Hoffman

The host: Reid Hoffman decides to turn to the corporate world instead of pursuing a university carrier. He worked for Apple, Fujitsu for then starting his own business: SocialNet and left it in 2000 to join Confinity. Confinity gives life to Paypal after fusionning. Finally, in 2003, Hoffman co-founds LinkedIn. He is Master of Scale’s host. 

About: The podcast welcomes some of the greatest entrepreneurs. You will discover throughout the talk how they managed to take their companies from 0 to a lot of zeros. You can listen to Masters of Scale’s special guests like Mark Zuckerberg (Facebook), Selina Tobaccowalla (Evite), Brian Chesky (Airbnb) or Nancy Lublin (Crisis Text Line). Must-hear: one of the top tech podcasts for entrepreneurs.

Listen to the podcast: On their website, Apple Podcasts, Spotify and Youtube

The Team: Reid Hoffman, June Cohen, Deron Triff and Jai Punjabi

« Rocket » 

with Christina Warren, Simone de Rochefort and Brianna Wu

The hosts: Christina Warren started as a Freelance Writer. Then, she worked at Mashable as a Senior Tech Analyst and Tech Correspondent and ended the journey at Microsoft as a Senior Cloud Developer Advocate. About Simone de Rochefort, she is  Senior Video Producer and co-host of The Polygon Show. Brianna Wu founded her first startup at the age of 19, Giant Spacekat. She was Head of Development at the time. She is now running for US Congress. 

About: In this podcast, you will discover three passionate women and their “geek conversation” as they like to call it.  No guest speakers, but you will be able to listen to a panel of tech subjects from Apple to Comics, you will not be disappointed. 

Listen to the podcast: On their website, Apple Podcasts, Overcast, Pocket Casts, Spotify and Castro

« This week in Startups »

with Jason Calacanis

The host: Jason Calacanis starts as an internet industry journalist in New-York. In 2003, he co-founded Weblogs, Inc and then a few years later he joined Sequoia Capital, launched the web directory Mahalo. He also founded ThisWeekIn.com. Furthermore, he created This Week in Startups podcast and a startup named Inside.com. Finally, he was part of the creation of the Sydney Launch Festival. 

About: Either you are looking to start your own company, or you are a successful entrepreneur, or you just love technology, this podcast will give you a peek to the entrepreneurship world. You will hear stories of all kinds! On his website, you will also find his events and some research on transportation, healthcare and more. This is one is part of the tech podcasts for entrepreneurs not to be missed.

Listen to the podcast: Apple Podcasts, Youtube, SoundCloud and RSS Feed

You can also subscribe to their newsletter in order to receive episodes directly. 

The Team: Jason Calacanis, Jacqui Deegan, and Tony Agapiou

« Recode / Decode » 

with Kara Swisher

The host: Kara Swisher is an American journalist specialized in the technology industry. She first started to work for an alternative newspaper in Washington for then working for the Washington Post. She wrote articles for the Wall Street Journal and New York Times and wrote her own books. Finally, in 2014, she created Recode, a website dedicated to the latest technology news. In 2015, she initiates Recode Decode. 

About: The weekly podcast welcomes tech experts and great entrepreneurs. They review how they got there, what’s on their mind about the current industry and what they would improve or create. Her recent guests were Elon Musk (Tesla CEO), former Secretary of State Hillary Clinton and Mark Zuckerberg. 

Listen to the podcast: Apple Podcasts, Google Podcasts, Spotify, Stitcher, and TuneIn

« K Fund PodKast »

with Jaime Novoa

The host: Jaime Novoa’s background is quite diverse. He is a writer and an investor, but he also worked in data analysis and social media analysis. In 2014, he founded Novobrief, a newsletter for startups. Then, in 2016, he becomes an investor at K Fund and he founds, in 2019, Dealflow, a weekly tech newsletter. 

About: The podcast discusses startups, entrepreneurs and Venture Capital. You will discover enterprises and their story. From data science, unicorns or digital platforms, you sure will find more than one interesting podcast. 

Listen to the podcast: On their website and Soundcloud

« Clockwise »

with Dan Moren and Mikah Sargent

The hosts: Dan Moren is an active author and writer as well as podcaster. He was a Senior Editor at Macworld. Today, he hosts two podcast shows: Clockwise and The Rebound. As for Mikah Sargent, he started as a Website Designer and Developer for then switching as a Senior Editor at Newsy. He now hosts few podcasts such as Clockwise on Replay FM or on TWiT.tv. 

About: The weekly podcast discusses technology and welcomes each time 2 special guests. For 30 minutes, they address 4 topics where all four speakers get to elaborate on the matter, highlight the issues and expose their thoughts. 

Listen to the podcast: On their website, Apple Podcasts, Overcast, Pocket Casts, Spotify and Castro

« Itnig Podcast»

with Bernat Farrero

The host: Bernat Farrero starts his career as a Developer. In 2009, he founded Itnig, a startup ecosystem that organizes entrepreneurship events. They also have a coworking for startups, a podcast and a fund for early-stage projects. Furthermore, he is a Founder of Factorial, Quipu and Camaloon. He is also a Board Member of Playfullbet, GymForLess and Parkimeter. Finally, he hosts Itnig’s weekly Podcast. 

About: The podcast welcomes every week a new guest. If you wish to learn from successful entrepreneurs, you are on the right platform. The discussions turn around Technology and its industry. You will come across guests like Carlos Pierre (Badi), Vincent Rosso (BlaBlaCar) or Oscar Pierre (Glovo).

Listen to the podcast: Youtube, Spotify, Apple Podcasts, Ivoox, and Google Podcasts

You can subscribe to their newsletter if you want to receive the podcast’s link every Monday. 

Whether you are at an early stage of your project, an investor or you are just curious, these podcasts for entrepreneurs give you the opportunity to be updated on tech and business news. Also, you get to learn from successful international entrepreneurs, which can definitely be very useful for your business.