Smart parking is one of the easiest ways humans can make cities more sustainable.

The term smart city has become quite popular the last years. The expression indicates an urban area that, thanks to the use of advanced technology, isable to deal with a wide range of the citizen problems and needs in an innovative way. The purpose is to improve radically the quality of life, opportunity, health, social and economic development of the city.

However, a smart city is more than a digital or technologically advanced place. According to a group of researchers of the Vienna University of Technologies, the essence of a smart city is defined by six parameters: Smart Economy, Smart Mobility, Smart Environment, Smart People, Smart Living and Smart Governance.

Parking smart

One of the main problems for all big cities, and that touch on several of the six “smart parameters” are the lack of parking lots. Often, the public car parks built by the authorities, are not able to comply with the real needs of a city, defacing the landscape, with insufficient functional results.

That’s why different ventures have been launched the last years to reduce traffic and pollution in cities and make public transportation cheaper. For example, booking a parking spot online, allows you to avoid unnecessary queues, which again causes less pollution.

Parking is a central point of a Smart City, because a smart city informs people about available staging points in real time and enables them to build the best accessibility path with buses, trams, bikes or scooters, pedestrian areas, car sharing, taxis.

And to make the parking experience both more seamless and smarter, it’s also vital to allow people to pay for the parking service through their connected devices.

Even though the government or local authorities are the biggest owner of parking spots in most cities, they lack the flexibility to make concrete choices, investments in technology (for example for geo-referencing all the road staging points and therefore the possibility of informing on availability), but also directing and integration capacities whenever they are needed. This needs to be handled by a private company to work properly.

Not convinced?

That smart parking saves people a lot of time, instead of looking for a free parking spot, is alone extremely beneficial for society, making it much more efficient.

But if you’re not convinced by the arguments presented already, there are countless others showing how beneficial smart parking actually is for the cities of the future:

  • In the long run it would be possible to offer incentives to motorists for parking in low-demand areas to reduce congestion in areas with a lot of activity.
  • Set higher prices on blocks with low turnover and reduce prices in nearby areas with little or no parking activity.
  • Increase parking pricing during peak hours of the day and reduce it during off-peak hours to encourage drivers to run errands within off-peak hours.
  • Smart parking lets drivers reduce stress (according to a 2015 study)

50.000 cars

Parkimeter, a Barcelona grown startup, have since 2013 parked over 50.000 cars, becoming a leader in the booking market for parkings in Barcelona and Spain.

“How parking has been changed through technology, is similar to how the travel sector was disrupted 15 years ago,” explains co-founder of Parkimeter Jordi Badal.

There is hundred of choices for people choosing to park smart in Barcelona.

Our app allows users (local private, professionals and tourists) to find available parking spots, to choose (and pay for) the most convenient parking spot for them and determine the shortest route to get there. In other words, it’s a way to connect users with parking spaces and payment services thanks to modern mobile technology.

Climate changes, a fast growing urban population, limited energy and water resources, economic and technological changes are just some of the challenges cities have faced the last decades. Smarter parking solutions will not solve all these issues, but it’s an easy way to start, and a way all of us can contribute.

After all, the goal of smart cities are to address these challenges, big and small, and exploit the opportunities offered by these changes, and try to create new projects and services to improve quality of life, respecting the environment and future generations.

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This post was written by Braggion Martina at itnig startup Parkimeter.

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W.

WHY YOU SHOULD CONSIDER A COWORKING SPACE FOR YOUR STARTUP

Your home office or a coffee shop won’t be enough!

Yes, we all know the tale about the guy who starts a small company in their garage or basement, has a brilliant idea and becomes the next Steve Jobs. It’s true, most successes have very humble beginnings. It’s also true that not all garage or basements are going to magically get you a successful business. They might work in the very (veeeery) early stages of your startup, but you can’t always meet a client at coffee shops, not to say your basement. 

A great, if not the best, solution is to find a coworking space. Coworking spaces have become very popular all over the world, either for freelancers or entrepreneurs and startups. 

Coworking spaces are not just big rooms with desks and chairs with high-speed wifi. The areas are made to be exciting places to work and improve your productivity.

As a startup, you need to find resources fast and affordably. More importantly, you’ll need motivation. This is why you should consider a coworking space. 

Here are some basic but amazing benefits from coworking spaces:

Community

Joining a coworking means joining a community.  Being surrounded by other entrepreneurs, freelancers and talented independent people is without doubt a one of the best features of a coworking.

Motivation is key when starting a new project and trying to develop your own business. The road will get though and you’ll appreciate other entrepreneurs’ vision and support! Other workers’ feedback can be very useful to improve your service/product before trying to sell it to the world. 

Networking, networking and…networking!

As a startup, you’ll be looking for networking opportunities. Most coworkings host professionals from different kind of industries, which can open up many doors for you and your business. Not all coworking spaces are about networking, some of them prefer to have a quiet individual work environment, so as a startup you have to make sure to choose a coworking with networking opportunities.

At Itnig, for example, we love to share ideas and support other entrepreneurs. Don’t be shy, some of the other coworking tenants can bring great business opportunities, or even become new clients (and friends)! 

Budgetfriendly

As entrepreneurs (or people for that matter) it’s very important to understand the importance of money, more specifically: budget. Tight budgets call for smart spending. Coworkings are usually budget friendly, most of them offer different membership options depending on your startup’s needs and budget.

Amenities 

A coworking provides you with everything needed to be as productive as possible. High speed internet connection, printers, conference rooms and COFFEE. Some coworkings even plan afterwork activities and events to make it all more fun! As a startup, a coworking space is your best chance at having all the basic amenities but also the fun ones, like a ping pong table or a nice chill out terrace. 

Happy clients

As you grow and have more clients, it can get messy if you keep meeting them in coffee shops. Coworking spaces offer office services such as conference rooms. That way your meetings will be more professional and comfortable for everyone. 

Barcelona is a city full of coworkings of every kind! Our Itnig community keeps growing, we now have up to 20 startups such as Andjoy, Classlife, Factorial and Freeverse, all under the same roof. We have afterwork activities and we also plan different kinds of events open to anyone interested in marketing, tech stuff, entrepreneurship and design. Our space is about 2.100m2 with up to 800m2 of conference rooms, events space, ping pong and fun activities. 

There’s also  wifi, endless coffee and talented people. Join us!