Video, video, video, the Facebook feed will be all videos in five years.

That’s the words of Facebook vice president for Europe, the Middle East, and Africa, Nicola Mendelsohn earlier this year.

Vice president for Europe, the Middle East, and Africa, Nicola Mendelsohn.

The last 3–4 years we’ve seen videos explode in social media. With the emergence of Snapchat and Vine the rest of the social networks followed, and there’s now no social networks that doesn’t take video seriously.

By next year (2017) video will account for 69% of all consumer internet traffic, according to Cisco.

This means that if you’re doing marketing for your startup, you need to start looking for someone who can handle a camera.

Digesting information

This is what it’s all about — digesting information in a time where information is overflowing.

Videos and pictures helps you present a story faster and smarter than through written words:

  • Faster: You only need a minute to explain a concept, an idea or news through video, as the audiovisual combination lets a person take in more information compared with only audio or text.
  • Smarter: All social channels are adapting in way that favors video. Research has shown that the chance of people clicking on a link more than doubles by using a pictures or a video in the post. It’s also smarter, because video is convertible, meaning that if you shoot a video, you can make that into both written content and audio content.

And if you’re not convinced by my words, Axonn Research found 7 in 10 people view brands in a more positive light after watching interesting video content from them.

It’s important to add that video is not only great for attracting clients and customers from your own channels, but your chance of being featured in media outlets and tech blogs, also increases a lot with the use of video.

VR and 360 degrees

You’ve hopefully understood by now that video will essential to spread the word about your startup.

But if you want to be in front of the trend, you should look into VR and 360 video as well, according the Facebook VP Mendelsohn:

In five years 360 videos will feel very common, as it today is a bit new and interesting.

The big question is when virtual reality will become mainstream. In other words, when is it worth to dedicate resources to VR marketing?

The 2016 Virtual Reality Industry Report estimates that there will be 135.6 million VR headset in use by 2025, of which 122 million will be mobile. So if you want to be in front of the trend, you should at least put it in your notebook as something to watch out for.

There’s no doubt where to invest your marketing budget the next years.

Too expensive?

Renting a professional video team has been, and still is way too expensive for a startup. However, as the video gear is getting cheaper by the year, and the quality and user friendliness increases, most people can learn how to make a corporate video, and that at a reasonable price.

I won’t go into what kind of gear you should use for your films, but a fast google search will get you on the right track.

To get you going with videos – check out and subscribe to the itnig Youtube channel.

Som examples:

Technical events: the most essential content is the code the presenter is using, that’s why you should emphasize on recording the screen during the presentation. But to not miss the human touch, it’s works great to include a small video bar inside the code screen:

Video podcasts: As mentioned before, the content is always more important than the quality, but for longer content, quality also counts. Using different camera angles that both captures the whole room, but also close ups, is key. It’s also important with good sound quality, which doesn’t need to be expensive at all:

Interviews: Make sure you have a decent microphone, and if the interview object is sitting the same place the whole talk, make sure to use a tripod. Use open questions, and not cut too much:


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VCs come into action — Breakdown of Spanish investment activity of January 2018

January closes with €195.3 million investments in Spanish startups within 24 operations

  • The Spanish entrepreneurial ecosystem is maturing thanks to investment rounds of more than €10 millions.
  • Barcelona and Madrid continue leading the Spanish ecosystem.

This is the first in a series of posts in which we will do an analysis of the Spanish startup investment landscape. We will look at the overall funding numbers and trends in the country month by month and compare it with data of the previous year.

What are the Spanish investment activities like on a month to month basis? What deals and volumes are we talking about? At what stages are startups prone to search investment and which regions in Spain attract the most funding?

The year 2017 brought us plenty in terms of innovation and investment activity within the area of technological startups, although Spain has been driven by political problems. The developments we have seen in 2018 so far are picking up at just the same fast pace.

January has closed with €195.3 million investments in Spanish startups within 24 operations. Of these funding rounds, highlights are the round of Cabify, Hawkers and Redpoints :

  • Cabify: The ride-hailing app that competes against Uber, has raised €143.3 million ($160) Series E funding round from a mix of previous and new investors, including Rakuten Capital, TheVentureCity, Endeavor Catalyst, GAT Investments, Liil Ventures and WTI, as well as prominent local investors from Spain and Latin America.

When analyzing the structure of financing deals, the increase in venture capital activity in Jan-18 is noticeable in comparison with Jan-17.

#Deals and volume in the Spanish startup investment landscape in January

In terms of the number of deals closed, we have seen a slight downward trend in the country. With a broad participation of Venture Capital, there have been less deals but more capital invested in each transaction. The reason for such a boost is mostly the gigantic financing round of Cabify with participation of giants’ VCs like Rakuten Capital, TheVentureCity and others.

The entry of European, American and Japanese funds investing in Spanish startups are accounting for a large percentage of the growth of the investments in Spain. At the same time, this global investment rise is making the average value of the financial rounds soar up to more than 1.5 times that of the previous year (without taking account of Cabify’s investment, that would turn this factor to more than 6 times the previous year)

The differences between January-2017 and January 2018 in terms of the increase in venture capital activity is shown below:

Startup investment deals by size of round

As we expected to see, the number of operations closed by investment size tends to a larger number in larger deals. While the number of deals of €500k or less have decreased considerably, the number of larger deals have gone up notably. This might be understood as an increasing number of companies maturing and reaching later stages of funding.

To properly ensure the aforementioned, in the following figure we show the breakdown of the investment activity by year of foundation of the company:

Startup investment activity (Jan-18) by year of foundation

Our previous statement is reinforced by this figure. The large transactions take place on established companies. In general, the more years a startup survives, the more established it is. As we observed, in average, the startups that were previously founded are those who raised more funding. That makes sense because normally an older startup has a bigger team and unless it has reached breakeven, it will need more funds to survive.

Startup investment deals by Region

Regarding the breakdown of startup investments by region, Barcelona, Madrid and Valencia bolster their position in the top of Spanish regions:

  • Cataluña (mostly in Barcelona) stands with 9 deals closed and an investment of €19 millions
  • Madrid gathers 7 deals and an investment of €148 million (€143 million in Cabify)
  • Valencia up to 3 deals and €23 million (€20 million in Hawkers)

Operations January 2018: