Even though Playfulbet’s product is e-sports and sports betting games, our success in capturing thousands of users and followers has not been left up to chance.

Behind Playfulbet there’s a young team that first and foremost love what they do, as we get to work with our biggest passion — games. And it feels even better to share these insights when our devotion is bearing fruit, as our social media following have been growing exponentially the last few years.

We recently reached a couple of milestones in our social channels, as we reached 300.000 followers on Twitter and 400.000 followers on Facebook.

As mentioned earlier, nothing is left up to chance, and at times we’ve been overwhelmed by the massive growth from some of our campaigns, especially as Playfulbet has been expanding internationally.

LOVE

We love our followers, and have great respect for everyone that follow our social media channels. And here lies some of the key-elements to our growth, we have a big emphasis on entertaining our audience every single day.

It’s important to see you social media as an extension of your product, as our social channel is an extension of Playfulbet’s betting platform.

We focus on communicating with our audience, and not just broadcasting a message. In this we use all kinds of media tools like pictures, video, GIF’s, surveys and contests that can steal a smile or a reaction from our followers.

If you have a product to leverage through the platform, use it for what it’s worth. We give away our virtual money (Coins) that users can take advantage of on the platform to win prizes.

The precious feedback

To maintain a high interaction rate in your social channels is key to keep growing. As we are a sports betting platform we base a lot of our content on actual sports news. In that way we’re staying relevant to our followers, and not only entertaining. I think this is one of toughest nuts to crack — stay relevant.

If you’re interacting with your audience every day, you’ll be sure to get feedback, which is very valuable. It’s important that you follow up on all your feedback, as your brand will be more credible, and your followers will be more faithful if they feel they’re being heard.

Jorge Badenes, content manager at Playfulbet — an itnig startup.

Having depurated non-toxic social networks where the user feels comfortable also serves as a real time barometer of what’s going on in your company. At Playfulbet the users may ask for support about prizes they’ve won or they aspire to win, they report cheaters and people who don’t play clean by using multi-accounts, which are forbidden, or they simply alert us about canceled or suspended matches they want their coins back from. All of this is super helpful for our team, and makes our platform better.

Right now we’re engaging our followers all across Europe and in Southern America, giving away hundreds of prizes every month, while creating entertaining content. Follow us for some inspiration on how you can do the same, because our team rocks!

Playfulbet, the adventure continues..

………….

This post was written by Jorge Badenes, content manager at itnig startup Playfulbet.

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R.

Record-breaking Q2 and app revenue increase

This is the Newsletter shared on the 8th of July. If you wish to receive newsletter faster, you can subscribe here: https://itnig.net/

Dear tech entrepreneur,

If the beginning of the week drives you crazy, you might be waiting for a new self-driving car. This technology is quite the present rather than the future and some investors don’t want to miss it out as proven by the Japanese startup Tier IV that just raised a humongous Series A of $100M

App developing companies must be happy as app revenue is up by 15% in the first half of 2019 compared to last year’s. The Apple Store continues to be the king with $25.5B spent in 6 months in contrast with the $14.2B in the Google counterpart. 

Oh, and if you are new to our newsletter you might have missed the 5 mega-deals that made Q2 2019 a record-breaking quarter for European startups. More to be expected soon as e-ventures raised $400M with $175 million going to its Europe-focused investment arm

By the way, we (Itnig) are growing our coworking space as you may have seen in the news. If you want to join our ecosystem of entrepreneurs and techies, just let us know!

– Itnig’s team

Podcast #96: Model Management Online with Andreas von Estorff

Andreas von Estorff is a German serial entrepreneur based in Barcelona that has built his career around the model management business. In this week’s podcast, he explains how he built some of his companies like Casting.net, a marketplace for models, actors and other artists.

His current project is ModelManagement.com, a website that has built a community that connects clients that need to find a model and people that want to perform as models, being or not professionals. He shows numbers and events tell us how much a model can earn per shooting!

Check out the podcast here:

View on YouTube | Listen on Spotify | Listen on Apple | Listen on Google | Listen on iVoox. And also in AnchorBreakerCastboxOvercast, and Stitcher.

New funding for startups 

Random tech news Satellite Antenna on Twitter Twemoji 12.0

Product of the week 

Meet “It’s Ok” the first Bluetooth cassette player and recorder.

Work with us Vulcan Salute on Apple iOS 12.2

Find out about more vacancies at itnig.net/jobs.