CEO Oriol Vinzia checking up with his team at their Poble Nou offices.

The Barcelona-based startup will in October launch new features to their product, and let people work out across borders in both Spain, France and Italy. This was a natural move for the startup that recently have grown a lot in the B2B market, says CEO Oriol Vinzia:

We work with international companies that have workers that travel a lot. If you live in Barcelona, but work a lot from Paris, you’ll be able to choose amongst hundreds of gyms in both cities with our programs.

The itnig company recently closed a bridge round of €160.000 to keep focusing on their technology, as they’re planning on closing an A-round in the beginning of 2017 explains Vinzia:

We’re aiming for a round of €1 million or more, so we’ll start approaching investors from October.

2017 will be the year people talk about the disruption of gyms

At least that’s what CEO Vinzia think is coming as one of the big industries of disruption next year.

There are several big online gym marketplaces that are growing, and we’re the biggest one in southern Europe. I think the industry we’ll read a lot about the next year, is the disruption and digitalization of gym-services.


Brazilian competitor Gympass recently landed in Spain, but they’re only focusing on the B2B market, says Vinzia.

We’ve already established a strong B2C market of thousands of users, and we’ve recently seen great growth in our B2B market. Our challenge now is to find the perfect balance for our focus on the two markets.

Crossing the million mark

GymForLess offers three different programs that gives you access to hundreds of gyms. Here’s the map of Barcelona.

GymForLess had a turnover of €350.000 last year, and expects a turnover of €1 million by 2016, according to the CEO:

By 2017 we’re predicting a turnover of €2.5 million.

The company will now focus heavily on their tech product. With over 100.000 active users on their app they aim to add additional features that goes beyond working out and locating a gym.

We want to add personal trainers, possibly a marketplace to buy gym clothes, but also to add a social layer between the clubbers, so friends can challenge each other, and compare results from their exercises.

CEO Vinzia also adds that they’re looking into possibilities with connecting the app to pulse watches and other devices.

……..

This post was written by Sindre Hopland, media manager at itnig.

Previous ArticleNext Article

Leave a Reply

Your email address will not be published. Required fields are marked *

T.

The story of Nitya’s vocation and dedication for Sales

A Sales profile detected in the Administration department

 

Nitya, Sales Manager in Quipu, has more than 20 years of experience in Sales. She started working very young, as she wanted to be independent as soon as possible. Thanks to her parents, both entrepreneurs, she started doing some administration and accounting very young, helping them in their daily tasks.

But her vocation for Sales was actually born a few years later, while she was working in a real estate agency. Although she was in charge of the administration, she succeeded in selling flats to the clients. This is the reason why she was offered a position in the Sales area in order to benefit from this potential. And here started her career in Sales.

Nitya’s passion for Sales

Today, Nitya has a passion for Sales. She likes being in contact with the clients since the beginning in order to create trust, listening to them and empathizing with them. For Nitya, it is important to understand the clients’ needs to know how to help them using the product she sells. Because if a client does not have the specific needs to be fulfilled by the service offered, they won’t buy it. A seller has to know what he is selling to know who and how he can help, because this is the final satisfaction: closing a deal by helping a client in his business.

A lonely but experienced start in Quipu which led to a team management

Nitya had the opportunity to develop her career in Sales in different firms. This is how Nitya arrived in Quipu with more than 20 years of her professional life dedicated to Sales in SMEs, more precisely in the area of technology and B2B software.

When Nitya started in Quipu, two years ago, she was alone in the Sales department. She was in charge of all the SDR part (Sales Development Representative), she was finding and generating leads, obtaining visits, doing demos of the product, as well as all the follow-up part until closing the sale. Later, people started joining the team as the startup was growing. Today, Nitya is our Sales Manager and she is in charge of the team capturing new firms as potential clients.

Nitya’s definition of the perfect Sales profile

To be able to sell a product to the clients, it is important to have a particular profile. Nitya explained to us what are the most important characteristics according to her to be a perfect salesperson.  

The Sales profile is extroverted and curious. Someone cheeky and shameless who is not embarrassed to ask lots of questions and able to entertain the relationship with the clients through a follow-up. A good salesperson also needs to be able to control their frustration so that if you don’t sell you are not discouraged.

Then, it is important to be flexible and to be able to adapt yourself. However, being able to express yourself and to share your opinion is also important. It is crucial to be able to learn and unlearn, and these are two things totally different according to Nitya. Every person can learn from anyone : juniors, seniors, interns and colleagues from any department.

“There are some things that look good to me, but maybe they aren’t. Sometimes there are new things better than the old ones, and we need to be able to change.”

 

Her daily life in Quipu

Once the acquisition team found people with the needs we cover or people who are looking for our services, these potential clients go to the Sales Team, and a Sales Development Representative listens to them and tries to get to know their business and needs. The aim is to teach them how the software works.

 

Nitya has lots of memories in Quipu. One of her best memories, although, is her first sale. Every time they close a sale, they celebrate it and communicate it to the others by ringing the bell. This is such a satisfaction for her because the whole firm learns of the good news and applause fills the room. She also remembers the first time she called the clients to talk with them about the product, her first demo, etc. Although it was a lot of pressure, it is now a good memory for her.

“In a startup, you have plenty of memories, and they are really good.

This is not a monotonous job, you are in contact with all the teams of the startups.

Things happen every day, this is nothing boring.”

 

As a Sales Manager, Nitya has to make sure the whole Sales Team has all the tools needed to develop the business. Everything needs to be 100% clear so the Sales Team can work. They need to know the pitch to tell to the clients, theirs needs, etc. Individually, they try to achieve common goals.

When Nitya was asked to describe Quipu in three words, she answered that, above all, “eQuipu” is the most important for her.

 

“I could say words like technology, simplifying, etc. But these words you can also find them in many other firms. For me the most important in eQuipu is the energy, vitality, movement, connection, etc.”

 

If you are eager to develop your career in the Sales department of a growing startup and to join this Sales Team which is facing new challenges every day, apply here!