Managing a company’s presence in a business fair can be a lot of work (and stress) but certainly can be just as rewarding. There is no better place to get in touch with your target, especially if you are an ecommerce guy.
But fairs are also a hostile place where too much is on display and everyone is calling for attention. A few simple tips might help improve your presence and leave a good mark in the minds of those who got in touch with you.
1) Have a vision. A vision helps you transmit one idea and not a thousand. One idea, one message will definitely have more chances to break through than many smaller ones. One idea leads to clearness. Many will only achieve confusion.
2) Be visible. But not loud. You want to be noticed without shouting. People are curious, find a way to play with their curiosity and attract them to your stand.
3) Be longer lasting. Visitors will be overstimulated by things to look at and try. You want to give them something they will be able to take home in order to give it a second look. Once the circus is over they will be more relaxed and will take it into proper consideration. Be careful, whatever you offer needs to be original. You won’t be the only one handing out goodies.
4) Produce engagement. You want people to come back to you. That is more likely to happen if there’s something “in” for them. They are not just buyers. Whatever you are “selling”, they should have a special reason to choose you. Make them feel like an active part of the deal.
5) Observe the context and learn from the past. Pay attention to what others do and learn from their experience. Being inspired by someone’s idea is not stealing. It is upgrading. Nothing new is ever invented. It is all just a matter of recycling with creativity.
There are no real rules. And flexibility should definitely be part of your attitude. But these five tips can help you achieve better results.
Podcasts are a great way to discover new subjects and new people. Whether you are a tech lover or an entrepreneur, bellow you will discover podcasts for entrepreneurs you should – without a doubt – listen to.
« Masters of Scale »
with Reid Hoffman
The host:Reid Hoffman decides to turn to the corporate world instead of pursuing a university carrier. He worked for Apple, Fujitsu for then starting his own business: SocialNet and left it in 2000 to join Confinity. Confinity gives life to Paypal after fusionning. Finally, in 2003, Hoffman co-founds LinkedIn. He is Master of Scale’s host.
About: The podcast welcomes some of the greatest entrepreneurs. You will discover throughout the talk how they managed to take their companies from 0 to a lot of zeros. You can listen to Masters of Scale’s special guests like Mark Zuckerberg (Facebook), Selina Tobaccowalla (Evite), Brian Chesky (Airbnb) or Nancy Lublin (Crisis Text Line). Must-hear: one of the top tech podcasts for entrepreneurs.
with Christina Warren, Simone de Rochefort and Brianna Wu
The hosts: Christina Warren started as a Freelance Writer. Then, she worked at Mashable as a Senior Tech Analyst and Tech Correspondent and ended the journey at Microsoft as a Senior Cloud Developer Advocate. About Simone de Rochefort, she is Senior Video Producer and co-host of The Polygon Show. Brianna Wu founded her first startup at the age of 19, Giant Spacekat. She was Head of Development at the time. She is now running for US Congress.
About: In this podcast, you will discover three passionate women and their “geek conversation” as they like to call it. No guest speakers, but you will be able to listen to a panel of tech subjects from Apple to Comics, you will not be disappointed.
The host:Jason Calacanis starts as an internet industry journalist in New-York. In 2003, he co-founded Weblogs, Inc and then a few years later he joined Sequoia Capital, launched the web directory Mahalo. He also founded ThisWeekIn.com. Furthermore, he created This Week in Startups podcast and a startup named Inside.com. Finally, he was part of the creation of the Sydney Launch Festival.
About: Either you are looking to start your own company, or you are a successful entrepreneur, or you just love technology, this podcast will give you a peek to the entrepreneurship world. You will hear stories of all kinds! On his website, you will also find his events and some research on transportation, healthcare and more. This is one is part of the tech podcasts for entrepreneurs not to be missed.
The host:Kara Swisher is an American journalist specialized in the technology industry. She first started to work for an alternative newspaper in Washington for then working for the Washington Post. She wrote articles for the Wall Street Journal and New York Times and wrote her own books. Finally, in 2014, she created Recode, a website dedicated to the latest technology news. In 2015, she initiates Recode Decode.
About: The weekly podcast welcomes tech experts and great entrepreneurs. They review how they got there, what’s on their mind about the current industry and what they would improve or create. Her recent guests were Elon Musk (Tesla CEO), former Secretary of State Hillary Clinton and Mark Zuckerberg.
Listen to the podcast: Apple Podcasts, Google Podcasts, Spotify, Stitcher, and TuneIn
« K Fund PodKast »
with Jaime Novoa
The host: Jaime Novoa’s background is quite diverse. He is a writer and an investor, but he also worked in data analysis and social media analysis. In 2014, he founded Novobrief, a newsletter for startups. Then, in 2016, he becomes an investor at K Fund and he founds, in 2019, Dealflow, a weekly tech newsletter.
About: The podcast discusses startups, entrepreneurs and Venture Capital. You will discover enterprises and their story. From data science, unicorns or digital platforms, you sure will find more than one interesting podcast.
Listen to the podcast: On their website and Soundcloud
« Clockwise »
with Dan Moren and Mikah Sargent
The hosts:Dan Moren is an active author and writer as well as podcaster. He was a Senior Editor at Macworld. Today, he hosts two podcast shows: Clockwise and The Rebound. As for Mikah Sargent, he started as a Website Designer and Developer for then switching as a Senior Editor at Newsy. He now hosts few podcasts such as Clockwise on Replay FM or on TWiT.tv.
About: The weekly podcast discusses technology and welcomes each time 2 special guests. For 30 minutes, they address 4 topics where all four speakers get to elaborate on the matter, highlight the issues and expose their thoughts.
The host:Bernat Farrero starts his career as a Developer. In 2009, he founded Itnig, a startup ecosystem that organizes entrepreneurship events. They also have a coworking for startups, a podcast and a fund for early-stage projects. Furthermore, he is a Founder of Factorial, Quipu and Camaloon. He is also a Board Member of Playfullbet, GymForLess and Parkimeter. Finally, he hosts Itnig’s weekly Podcast.
About: The podcast welcomes every week a new guest. If you wish to learn from successful entrepreneurs, you are on the right platform. The discussions turn around Technology and its industry. You will come across guests like Carlos Pierre (Badi), Vincent Rosso (BlaBlaCar) or Oscar Pierre (Glovo).
You can subscribe to their newsletter if you want to receive the podcast’s link every Monday.
Whether you are at an early stage of your project, an investor or you are just curious, these podcasts for entrepreneurs give you the opportunity to be updated on tech and business news. Also, you get to learn from successful international entrepreneurs, which can definitely be very useful for your business.